1. Does Your Advertising and Marketing Talk to Your Customer? by Lance Winslow
    It is paramount that your advertising and marketing in your company that you put out into the public talks to the customer. So often, small business brochures and advertising talks about the company and not about what is in it for the customer. You may h... more
     
  2. Craigslist: Marketing for the New Millennium by Nola Redd
    If your customers utilize the classifieds to connect with you, do they use Craigslist? More importantly, do you? Since the service is free to almost everyone, you probably should use this form of Internet advertising even if you turn up your nose at conve... more
     
  3. My Boogers Itch - Good Marketing or Not? by Nola Redd
    If you've driven through Atlanta - or perhaps throughout the South - you've seen large, attention-getting signs proclaiming (among other things) that someone has gas. ???My husband was the first to observe this sign. As he drove along 285, he picked up hi... more
     
  4. Advertising and Marketing on a Small Budget; Delivering the Message by Lance Winslow
    Many small businesses or even large corporations do not understand that you can market your wares on a relatively small budget. It is all about delivering the message to the target customers or target market and the more inexpensively and more efficient y... more
     
  5. Tracking Your Advertising and Marketing Dollars by Lance Winslow
    Are you getting the proper return on investment of your advertising dollar? Do you feel that your marketing dollars and advertising expenditures are getting the results that you want? How do you track your advertising and marketing dollar expenses? Do ... more
     
  6. Advertising and the Over All Marketing Plan by Lance Winslow
    Many small time wannabe marketers who write marketing, advertising and sleazy sales books will have you believe that the over all marketing plan is the quintessential reason for success or failure in your business. Indeed business plans and marketing plan... more
     
  7. Advertising; Delivering the Message Part of Marketing by Lance Winslow
    So often we hear marketing consultants and marketing book authors, which are a dime a dozen for the most part; say that Advertising is a Method to Communicate to the Customer Information About Your Product or Service. Sure that is one of the many ways in ... more
     
  8. Your Business Card as a Strategic Marketing Tool by Josh Barkin
    While every business has, or should have a business card, often it is neglected as a part of an overall strategy. If you take the time to devise even a simple marketing, public relations, or sales strategy, your business card should be an integral part of... more
     
  9. How To Choose A Promotional Marketing Agency For Your Business by Khemal Dole
    Sometimes your business might need a "shot in the arm" to get going. You might have tried promoting on your own and have not had any good results. If you have come to the conclusion that your business needs outside promotional marketing help, then you hav... more
     
  10. Online Local Directories for Small Businesses by Clive Carlton
    When a customer wants to find a local business she may use one of the well known world wide search engines.She might type in “Plumbers in Birmingham”. (Or whatever your business type and location is). If you show up in the search results then you are very... more
     
  11. Why Advertise Online With a Website by Aleem Khan
    A magistrate in the home country of Breaking News, Trinidad and Tobago, ordered an investigation into how a picture of one of the accused in the Sean Luke murder case got on the Internet. The boy is 13 years old and his picture is supposed to be protected... more
     
  12. My Attitude Towards the Platitudes in Marketing and Advertising by Jeremy Tuber
    Have you ever heard of a "platitude" before? Kind of a funny that platitude sounds a lot like a "platypus". Big difference though: the platypus is an exceptional animal that is so distinctive, that people stop and stare at it wherever it goes. Conversely,... more
     
  13. How to Use Event Marketing to Help Your Business by Khemal Dole
    Have you thought about promoting your business in a more proactive manner than a few ads or flyers? Have you thought about any methods where customers will come to willingly? One such way to promote your business or cause is through event marketing. What ... more
     
  14. Advertising Defined, What's It Good For And How An Online Campaign Can Really Save You Big Bucks by Chadder McD.
    A variety of definitions of advertising exist but the best I've found yet to cover what advertising is can be summed up in the following 2 statements:ad•ver•tis•ing n.: The activity of attracting public attention to a product or business, as by paid ann... more
     
  15. Joint Venture Marketing Not a Country Club by Bonnie Kotch
    Joint Venture Marketing and business match making web sites and consultants are beginning to pop up all over the internet, and the affiliate marketing arena is leading the pack.New arrivals to the internet marketing scene are reading the illustrious e-boo... more
     
  16. Marketing a New Business Without a Big Budget by Jeremy Knauff
    Anyone who has started a business without a lot of start-up capital has faced a vicious catch 22. You have to market your company in order to increase sales, but until sales have increased (and you've received payment) you can't afford to market your busi... more
     
  17. Preparation of the Marketing Campaign: Advertising by Javier Cristobal
    Keyword Concepts: factors that influence advertisingAdvertising: Of all the promotional mix elements, advertising is the one with the greatest similarities worldwide. The reason is that most advertising everywhere is based on American practices. The trend... more
     
  18. Free Classifieds - Using Them to Promote Your Stuff Online by Sardool Sikandar
    Classified advertising is a form of advertising that is particularly common in newspapers and other periodicals. A classified is usually textually based and can consist of as little as the type of item being sold, and a contact number to call for more inf... more
     
  19. Advertising Balloons Take Marketing to a New Level by Chris Robertson
    Regardless of what business you're in, it's safe to assume there are times when you want to catch someone's attention. Perhaps you want to drive more traffic to your retail store. Maybe you want your booth to stand out at a street fair. Perhaps you want y... more
     
  20. Leverage Your Marketing Dollars With Advertising Balloons by Chris Robertson
    Gaining the attention of prospects and turning them into customers is an ongoing challenge. With so many brands competing in so many marketing channels, it's easy for your message or product to get lost in the noise. Small or local companies with marketin... more
     
  21. Are You Content With Your Sales: White Space Marketing by Jan Verhoeff
    From Newspapers to Magazines to Internet, sales and advertising creates brilliant designer details, but what sells a great ad? In flipping through a recently released magazine I found something interesting. The most effective ads had space around them.Co... more
     
  22. Advertising-The Best Marketing Tip by Jay Moncliff
    The best marketing tip you will ever hear is to advertise your product or business. In fact, any marketing tip you hear or see will be related to some form of advertising. In this article, we will go over several marketing tips and the reason you should... more
     
  23. Advertising Online Websites Using Traditional Print Ads by Joe Farinaccio
    Ever think about advertising online websites using print ads? No? Don’t fret. Most people haven’t thought about it. Most people don’t do this. But if you have a website that’s well written (contains great sales copy, that is) then maybe you should.Be... more
     
  24. The Success of Pixel Marketing Proves that Small is Beautiful by Keith Tomlinson
    Advertising space on the web has typically been sold by the banner and by the click. Now, thanks to a hot new concept called pixel marketing, it’s being sold by the pixel. That’s right. Just when you thought there was nothing left to sell, the web has pro... more
     
  25. Small Business Marketing Tip #2: Return To The Roots Of Advertising by Jimmy Vee
    Gravitational Marketing is about returning to the roots of what advertising is really all about.But, the question is…What is real advertising?Well, I can tell you with surety that it is not what they do on Madison Avenue these days. And for you, my small ... more
     
  26. Marketing Metrics: The Science That Makes the Art of Advertising Profitable by Stephen Steckly
    Would your sales increase if you got more leads, prospects, callers, or visitors coming to your business? Wouldn’t it be exciting if there were a way to achieve this while reducing your marketing costs at the same time? Well, there is a way and I’m going... more
     
  27. Marketing and Advertising - How Much Should You Be Spending? by Linda Riley
    Whether you’re a startup or an established small business, one of the toughest decisions that you will make is how much money you are going to spend on your advertising and marketing communications. Prospects need to be acquainted with you, need to know w... more
     
  28. Advertising Vs. PR in Your Small Business Marketing Strategy by J D Moore
    1f8d A great small business marketing strategy includes a mix of tactics. Advertising and PR are two very important tools that all small business owners need to be using regularly. Many small businesses I talk to do one of the other, but don't commit to ... more
     
  29. Free Online Advertising: Why You Should Use It by Donny Lowy
    Free online advertising offers many benefits for online and offline businesses.Obvious benefits of free online advertising include increased exposure, sales leads, and additional sales.Some of the less obvious benefits that can be obtained through the use... more
     
  30. How to Promote Your Online Business Offline by Izzy Brewer
    There are a number of great ways to promote your online business offline. Combining offline advertising with your online presence will create momentum and increase your profits. There are a number of ways to promote your business offline.Generate traffic.... more
     
  31. Why Hire an Advertising/Marketing Consultant? by Mary Ellen Martelli
    As a business owner, you have the option of taking several different approaches to handling your Marketing and Advertising. You may choose to handle the responsibility yourself, with the idea that no one understands your business quite the way you do.. Yo... more
     
  32. The Principle Of Advertising Online by Mark Shay
    Advertising online is very similar to advertising in any environment. You really are trying to get your message or your product out there by the most cost effective means possible.Advertising online really is unique in the sense that you have the means t... more
     
  33. How To Use Pictures To Immediately Start Increasing The Response Rates Of Your Marketing by Craig Garber
    There should only be one, over-riding reason why you're doing anything in your marketing.Know what that reason is?Of course! To increase the response rates of your sales promotions!Because that leads to...Making Yourself A Nice Little Boat-Load Of Cash!... more
     
  34. Marketing Tips For Small Business - Advertising That Works, Part I by Segarin Monk
    Have you ever seen an ad on television that was beautiful, slick, and stylish but didn’t fit the product? How about a magazine ad that, though gorgeously photographed, didn’t make it clear what was being sold? Or have you heard a catchy radio ad that negl... more
     
  35. Imprinted Promotional Items - Their Many Marketing Applications by Cindy Carrera
    There are many uses for promotional items. This means that they are just not used as freebies for a grand opening special. Knowing all the uses for these nifty items, often called “swag,” will open up many opportunities for your place of business.Advert... more
     
  36. Top Design and Marketing Tips from a Branding Expert by Erin Ferree
    This month, we wanted to share some general tips relating to your graphic design that we've come up with over the past year:Always include an address on your business card, even if you are operating a small business out of your home — it greatly increas... more
     
  37. Using Flyers to Advertise Your Online Business by Paul Jesse
    Using flyers is one commonly overlooked method of advertising offline. Flyers are extremely easy to create. They also allow you to exhibit some of your creative side, making it just that much more fun to make money.In some areas, you may be able to put up... more
     
  38. What Makes A Winning Online Ad? by Daniel Levis
    Most people who have been involved with sales & marketing for any length of time have heard the axiom, “Sell them what they want. Then sell them what they need”. But what does it mean? It sounds a little odd doesn’t it?Does it mean that people are frivolo... more
     
  39. Mortgage Marketing - Broadcast Advertising vs Direct Advertising by David Wells
    Do you know how to design and deploy a marketing campaign?Even if your ad budget is small you should still plan and measure the results of you advertising. This process is the key to your ultimate success.You see, there are two types of advertis... more
     
  40. Online vs. Offline Advertising by Dejan Bizinger
    Let's face it. Email marketing and publishing have became very popular tool for promoting your business, especially in the USA. Many people use email in everyday communication. Email is fast and cheap. What would you like more? Many people subscribe t... more
     
  41. Print Your Marketing Postcards For A Penny, Address Them For Free, and Automate the Whole Process by Jason Van Orden
    This article will show you how to cut your printing costs to a penny and have your postcards addressed for free without doing it all yourself, reducing the time you invest in your mailing to almost nothing.So, you have a list of hot prospects in hand; you... more
     
  42. Online Classifieds by Michael Medeiros
    Choosing a Classified Website and creating your advertisements.The internet has opened a vast number of doors for people to market their products and services. Becoming self-employed and obtaining a national or global audience has never been easier. Many ... more
     
  43. Magnetic Business Cards: Make Your Marketing Message Stick by Christopher J. Brunner
    What is it about magnets that draw people to leave them on fridges and file cabinets for years at a time?Many people like to have the contact information handy for common service providers without flipping through a bulky phone book. Magnets are the perfe... more
     
  44. B2B Marketing Health and Elder Care Services by Barbara Mascio
    Quality Care Options is an established company advocating for the right of all seniors to receive excellent service and product. The organization recommends Certified Senior Approved Services to its elderly clientele.Through its highly visible web sites ... more
     
  45. Marketing Messages with Add Zest & Appeal by Alicia Smith
    Boring is one thing you can’t afford to be when it comes to marketing your business. With more than 3000+ marketing messages pummeling consumers on a daily basis, you need to be more, and do more, if you want to be heard above the racket.Your marketing m... more
     
  46. The Online Equivalent of an Effective Newspaper Advertisement is FREE by Christopher Kyalo
    Ask anybody who has been in business for a long enough and they will tell you how newspaper advertisements have for decades helped to build countless small businesses.The advantages of a newspaper advertisement are many, but what has attracted small... more
     
  47. The Key To Marketing New Ideas! by Daniel A. Levis
    Imagine tossing a pebble into a crystal clear pond on a still day, & watching the ripples make their way to the shore. A tiny cause has a massive effect.But on a windswept stormy day? You could hurl the largest boulder into the same pool, and the effect w... more
     
  48. Prove It! - Give Your Marketing and Advertising More Credibility by Cathy Stucker
    Your marketing and advertising won't be effective if your potential customers don't believe the claims you make. So how can you prove your that you can do what you say you can?Tone it down. Even if it is possible, your claim that dieters can lose 50 pound... more
     
  49. Driving Customers to You - Your Car as a Marketing Vehicle by Cathy Stucker
    You can turn your vehicle into a rolling advertisement. Costs start at just a few dollars, and you can put your business name, slogan, phone number and web site URL in front of thousands of potential customers while you are driving along the freeway, stuc... more
     
  50. Marketing Tips - Advertising by Sue And Chuck DeFiore
    Typical methods of advertising-newspapers, radio and television are effective if used properly, but there are other, less expensive ways to get your company's name out. Local or cable television is an inexpensive alternative to the traditional forms of a... more
     
  51. Marketing Lessons I Learned in Chicago this Week... by Shawn Casey
    I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and w... more
     
  52. Branding Or Marketing? Same Or Different? by Kevin Dark
    While marketing and branding are alike in some ways, they are also sometimes mistaken as the same business action. This is not true, but definitely understandable on the two can be misconstrued as the same.There are several brand tools that can also fall... more
     
  53. Top Marketing Speaker Says The VW Toureg May Cost More Than A Porsche! by Dr. Gary S. Goodman
    I was reading my auto club magazine a few minutes ago and I happened upon an article that really should be of news to no one.Auto manufacturers are engaging in “platform sharing,” it says. This is when the same basic skeleton of a Ford Explorer can be fou... more
     
  54. It's A Lot Like Spinach Stuck Between Your Teeth – How Can You Tell You Need Marketing & Design Help by Jeremy Tuber
    Having a bad marketing strategy or business image is a lot like a piece of spinach wedged in your teeth, a bad-comb over or leaving your fly open – everyone sees it, it looks bad, but no one will tell you to your face. It’s tough to know when you look ... more
     
  55. Marketing 202; Increasing Brand Awareness While Getting Immediate Response by Lance Winslow
    Many marketing and account executives who sell advertising will ask the question do you want to increase your brand awareness or do you want direct response from the potential customer to come and buy from you tomorrow. Many of these account executives a... more
     
  56. Marketing To Teens & Tweens - The Big Payoff by John Alquist
    Remember the old slogan that “children should be seen and not heard?”Clearly, that no longer applies to teens and tweens, prepubescents 8 to 14 years old. These days, teens and tweens are seen and heard, loudly and clearly.What should business peopl... more
     
  57. Web Marketing and Traditional Advertising are more Effective with Proper Branding by Rick Vidallon
    It really won't matter if no one knows your product or service because you haven't branded your business correctly. Some companies and businesses spread their ad dollars around with direct mail, radio, broadcast and web. But without long-range branding ... more
     
  58. To Go Or Not To Go - How To Decide If This Marketing/Design Project Will Bring In Revenue by Jeremy Tuber
    Deciding to move forward on a design and marketing project can be a big deal, but it doesn't have to be. Beyond the emotional benefits of feeling more confident when promoting your business and looking more professional in front of prospects, brand recogn... more
     
  59. Give a Little, Gain a Lot: Philanthropic Marketing Yields Big Rewards for Small Businesses by Chad Board
    Branding is a big buzzword in corporate marketing. Creating a distinct identity for your company in the marketplace is about more than getting the word out about your products or services. At its best, branding includes getting consumers to feel good abou... more
     
  60. Marketing Becomes Easier When the Brand is YOU by Wendy Maynard
    For a consultant, solo professional, or other type of entrepreneur, YOU are the brand. Marketing your business is about marketing YOU as the best choice for your customers' needs.Starting today, make sure that you are positioning yourself as the brand…the... more
     
  61. Brandversation: Creating an Online Branded Experience by Ken Thurlbeck
    Brand Identity is a conversation, an interaction—a brandversation. Like any conversation, it leaves an impression. Of course, the nature of the impression will depend on the value of the interaction, the way it has been communicated, the way it has been... more
     
  62. How To Advertise And Build Brand-Name For A Product Online by Jenny Le
    According to the research of authors Al Ries & Laura Ries, there are 22 immutable laws of branding to build a product into world-class brand. However, one of the laws that’s always right to any products is “The Law of Advertising”.Today, we know that ther... more
     
  63. Branding Plan Marketing by Scott D. White
    Here’s how to get a blank look from most business owners, managers and branding, marketing executives. Ask them, “What’s your marketing plan?”You’ll likely get an answer like this: “Well, I don’t really have one of those exactly, but I am doing some corpo... more
     
  64. Beyond Marketing: Bringing Your Brand to Life by Laura Pasternak
    Imagine you are about to embark on a trip of a lifetime. You’ve received brochures for a luxury resort. The rooms are lavish; the grounds impeccable. Photos of the restaurant’s signature dishes look delectable. You’re sold.You go to the hotel. The room is... more
     
  65. Branding Marketing Plan Corporate Branding by Scott D. White
    As Branding and marketing professionals, we have an in-depth understanding of the importance of a marketing plan. However, not everyone recognizes the benefits of investing in a strategic marketing plan prior to launching strategies and tactics that seem ... more
     
  66. Marketing "Uniqueness" by Daniel Wadleigh
    In order to help you develop an image, or to enhance your "added value" in a product or service, look for a unique attribute on which to capitalize. The theory says, "You can't get this special from anyone but me, and not having it will cost you!" Obvious... more
     
  67. Non-Profit Marketing: 5 Reasons Why Branding Can't Wait by Fard Johnmar
    If asked to rank their current and future needs, many managers of non-profit organizations would likely place branding at the bottom of the list. If asked why, some might reply: "I can’t afford to undertake a major branding effort right now." That... more
     
  68. Why is a Franchisor Mad at the Multi Level Marketing Companies? by Lance Winslow
    Why would a franchise company which has master franchisees in charge of regions and those regions in charge of the franchisees and the franchisees in charge of their stores and each store has a manager in charge of the employees? After all doesn’t that re... more
     
  69. Chess Sets, Creating and Marketing a Genuine Brand by Baron Turner
    What do you mean by a 'brand'? It's no secret that most fine chess sets are made by artisans in India. They are nicely weighted, beautifully designed and look/feel great. Some manufacturers are better than others, and quality is an ever present issue to ... more
     
  70. Marketing: Your Brand Is About More Than Just Good Looks by Dean Mercado
    First let’s clear up a common misconception of what a “Brand” really is. A brand is more than just your company’s name or logo. It’s more than just a particular type of product you offer such as Q-tips brand of cotton swabs. It’s more than just the loo... more
     
  71. Mobile Marketing: Why This Method Of Advertising Is Working by Sandy Baker
    In the digital age, companies that want to stay ahead need the tools to do so. Mobile marketing is one of those tools. This method of advertising allows businesses to connect to those that they need to, effectively. It allows the organization to spend ... more
     
  72. Your Online Brand Is You by Angela Booth
    You've decided to make the leap. You're going to start selling your products and services online. You're excited. Wow! Millions of people will be able to buy from you.Let's see --- what will you need to do first? Yep. You'll need to create your own Web ... more
     
  73. Motorsports Marketing and Sponsorship by Louis Albornoz
    Why Become A Motorsports Sponsor?A company can benefit from motorsports sponsorship in many ways, such as:1. Driving SalesSponsorship geared towards driving sales can be an extremely effective promotional tool. Many successful companies use motorsports sp... more
     
  74. Another Kind of Horse Brand: Business Branding in Equine Marketing by Ingrid Andrews
    It's winter time, the breed inspection season has come and gone in North America, and along with it branding season.Branding season for horses--NOT for horse BUSINESSES.If you have any business or marketing background, or have done any reading on the subj... more
     
  75. Brand Management Hassles Relieved by Online Storage by Harry Chittenden
    According to branding guru, Jerry Robinson, creativity, profitability and morale all rise when the large file in branding projects are available to everyone involved.Robinson has been a creative director for 20 years and has managed countless projects for... more
     
  76. Real Estate Marketing Slogans; A Brand Of One by Lanard Perry
    Real Estate Marketing slogans arouses interest in your audience and can be the vehicle that helps establish your "name brand" and invigorate your real estate career.A good, well crafted slogan can propel your business in quantum leaps, while a poo... more
     
  77. Branding and Marketing by Anna Spargo-Ryan
    So, you know what a brand is. You know what makes up a brand and which parts of your company you might be able to exploit - I mean use, to define and manipulate your brand and the way you are perceived by the public. But, well, how? The combination of a ... more
     
  78. Mobile Marketing: Why It Works by Sandy Baker
    Mobile marketing is a type of marketing that is done throughout the world. It incorporates the use of the mobile phone to provide information, advertisements and other types of promotion. There is a great wealth of value in this type of product and serv... more
     
  79. Marketing Options For Cleaning Companies - Part Two by David Andrew Smith
    Part one looked at telesales, yellow pages and other directories, using mailing lists and advertising in local papers and journals. In this article I will be considering direct selling techniques, leaflet drops and internet advertising.1. Direct ApproachY... more
     
  80. Self-Marketing: The 'I' Focus by Jan Verhoeff
    Ever had one of those conversations where you wondered what the topic was and the only word you could identify was “I”?As a marketer, I often recommend marketing yourself. However, there comes a point, rather quickly in any conversation when the other pe... more
     
  81. What About Me? What You Need To Know About Me-Marketing by JoAnn Hines
    What about me? Are you asking yourself this question? If not you should be. Don't wait until you are in crisis mode when you are losing your job or your business before you think "what about me?"Here are a few points to consider.No one is indispensabl... more
     
  82. Corporate Internet Branding - Branding Your Business Online by Biana Babinsky
    Let me tell you a story about Pete and a pizza. After a long day of fighting uncooperative pipes and fixtures, Pete P. Lumber, of Pete's DuperRooter, was looking forward to a nice, hot, decidedly Atkins-disapproved pizza — the stuff of which dreams are ma... more
     
  83. When Search Engine Marketing and Trademarks Collide by Tommy Maric
    In the world of marketing, branding issues are always an important part of any campaign. Companies work hard for their name to be recognized as a quality organization and a leader in their field. Companies will defend any action they see as a negative t... more
     
  84. The Trust Issue In Marketing by Darrin Coe
    One of the prime motivating factors in the purchase decision making process is “trust”. A consumer will at some point for however long or short of a time, ask the question, “Can I trust this company/person/product?”In today’s ever-changing world of marke... more
     
  85. Online Job Search - Resume Submission Secrets by Mark Baber
    Follow the rules when submitting a resume for consideration by a possible employer or job-bank. Address prospective employers through the resume submission channels and in the formats that they request. Those aspects of resume submission will usually vary... more
     
  86. Online Job Search – Good Manners Get You Hired Fast by Mark Baber
    Certain digital protocols influence the outcome of a modern job search. Since the exchange of vital hiring information is often performed using online and other digital communication devices, it’s more important today than ever before that a serious job s... more
     
  87. An Overview of Online Training Technologies by Natalie Aranda
    With only twenty four hours in the day, it is almost impossible to get everything done. We have all been in a situation – whether it is in school or a work environment, when we pray for even just an extra minute of time. After all, with such demanding sch... more
     
  88. Is Online Data Entry A Viable Reality? by Janice Sharman
    Many people dream of leaving the commute nightmare and the corporate competition behind for a work at home job. According to the U.S. Department of Labor, over 41 million people now work at home and many more would love to but don't want to get involved w... more
     
  89. Why Online Colleges are the Choice over On-Campus Education by Afa Ismayilova
    Obtaining a long distance education was once thought to be for students with little or no responsibility, or had the ability to be attached to their computer at the same date and time every week, with positively no interruptions. If a family was a respons... more
     
  90. 7 Reasons To Search Online For Your Next Job by Andrew Bermam
    A job search can be hard and sometimes frustrating. In case you are considering changing your job you should consider using an online search. This will help you expand your horizons and your search for your next job can become world wide and not restricte... more
     
  91. Real Estate Agents: Niche Marketing Versus Farming by Mark Nash
    Ask yourself this question: “Before you were in real estate sales, how many of those flyers, newsletters, recipe cards, and even calendars that you received from an real estate agent “farming” your household went straight into your wastebasket?” Studies ... more
     
  92. Using the Internet to Find Nursing Jobs Online by Amanda Jones
    Using the internet to find nursing jobs online is a great way to find a job after graduating. The internet is filled with job sites, classified ads, and web sites that advertise nursing jobs in most cities and countries. When a person graduates, they can ... more
     
  93. Network Marketing Basics by Kurt Mortensen
    What is network marketing and what can it do for me?Network marketing is a brilliant and explosive marketing concept. For someone motivated and willing to put in the time, effort, and persistence needed to achieve his or her financial goals, network m... more
     
  94. Looking For Jobs Online? Read This First by Khieng Chho
    The Internet is a vast, continually expanding world. With technology advancing and with more and more people and companies turning to their Internet for all their personal and professional needs, it is inevitable that someone somewhere thought of finally ... more
     
  95. There are Lots of Nursing Jobs, but will an Online School Give You what You Need for a Nursing Caree by Willie Jones
    There are approximately 3,000,000 RNs in the United States. That may sound like a lot but in actual fact; there is a shortage of young people going into the nursing profession. There is also the added problem of the older experienced RNs retiring within... more
     
  96. What Are The Common Types Of Marketing Jobs? by Khemal Dole
    When you hear someone mention that they are in marketing, what do you think they do exactly? What does "Marketing" mean and what kind of jobs are their in the marketing field. When someone says they are in Marketing there are a number of specific jobs the... more
     
  97. Internet Online Advertising; a Great Resource for Employers by Lori Anton
    The speed and ease of internet online advertising has become attractive to an increasing number of employers looking for qualified employee candidates. Not only is advertising immediate, reaching a broader audience than any other form of media, but ads ad... more
     
  98. How to Apply for Jobs Online by Lori Anton
    Using an Internet resource to apply for jobs online is a great way to get leads you might otherwise have missed. The ease of the Internet makes scanning the job market, applying for positions, and providing résumés quick and easy. Gone are the days of pou... more
     
  99. The Advantages of Online Training for IT Professionals by Natalie Aranda
    Many companies providing corporate training also offer IT Training through online classrooms, which is a wonderful synchronous environment with a leader moderating the activities of the participants in multiple locations that interact with one another at ... more
     
  100. Looking for a Job Online by Tony Jacowski
    Looking for a job online? Well, you are not alone. In fact, you are among the new breed of millions of job seekers who are hunting for their next job online. If someone were to argue that online job sites are little more than hot air, you only need to com... more
     
  101. Telecommuting Idea: Online Tutor by Nell Taliercio
    There are a lot of kids from 1st grade to college that could use some help with their schoolwork. Parents are often not able to give them the help and attention they need to get them back on track on a particular subject. A tutor is the perfect solution.W... more
     
  102. How To Become A Successful Internet Marketing Consultant by Khemal Dole
    If you are knowledgeable about e-business in general and the way the online market place works, then you may want to consider a career as an internet marketing consultant. Even if you are relatively new to the online world, but have a marketing background... more
     
  103. Six Power Secrets of Marketing Yourself in Today's Economy - Part 1 by Ed Bagley
    Power Secret One: Do Not Fill Out Job ApplicationsJob candidates should not fill out job applications because applications contain so much potentially incriminating and damaging information.While it is illegal to ask you your age, a business can legally a... more
     
  104. Search for the Best Agriculture Jobs Online by George Unterberg
    How serious are you in your search for jobs in agriculture?Searching agriculture employer sites for jobs in agriculture can be a very tedious task.The main reason is there are of thousands of agriculture employers located all across the United States and ... more
     
  105. Online Job Application by Charles Fuchs
    Now you never need to leave the comfort of your own home to apply for jobs. With an online job application you simply plug in your information and hit submit. The number of companies asking you to fill out an application online is increasing, and you ne... more
     
  106. Make Money Online With Paid Surveys by Bing Zou
    How would you like to sit in your comfortable home and make $25.00 every eight minutes whenever you are available, no hustle to office plus stay with your kids? Sound good? Well, getting paid to take surveys will do that for you.Paid Surveys are usuall... more
     
  107. Marketing for the Notary Public - How to Get Work Outside the Loan Industry by Laura Vestanen
    I am a mobile notary. I meet many interesting people and drive through one of the most beautiful areas in the US. After working in law offices for over 20 years, I love working out of my home and car.I travel to people's homes, workplaces, and medical f... more
     
  108. Searching Online for a Pharmaceutical Sales Job by Ryan Stewart
    The approaches to searching for Pharmaceutical Sales jobs online are similar to that in other professions. You can structure your search in one of several ways:Industry Associations: Many organizations offer job posting sections on their websites for memb... more
     
  109. Part-Time Work and Freelance Jobs - Online Resources Help Moms Locate Real Work and Projects by Lori Tilt
    In the past decade, being a stay-at-home-mom became a popular trend, which was highly publicized in the media. Many women happily traded successful careers to stay home and raise their kids. Years later, as their children are now reaching school age, some... more
     
  110. Packaging and Marketing Yourself "Brand You" by Cecile Peterkin
    Branding is a process started by large corporations like Nike as part of a marketing strategy in the 1980’s. It is a concept which had them selling their customers an image and an idea. Soon, along with the pair of running shoes you were buying, you wer... more
     
  111. More College Students Getting Involved in Online Entrepreneurship - Students Beware! by Anthony Bae
    College students, and even a number of high school students are thinking about or already running a business online. Student don't have tens of thousands of dollars to do any physical business, so they are taking advantage of the easily accessible intern... more
     
  112. The Secrets to Finding a Good Online Survey Company by Robert Mellor
    When you are looking at making money from taking online paid surveys, following tips can help -Look for Testimonials - Often survey makers put incorrect information in Testimonials. Read testimonials carefully; look for hard facts about the survey. A few ... more
     
  113. Home Depot Online Job Application by Charles Fuchs
    Looking online for a job is a great way to start off on your new career. With the advances in the internet, many retail chains no longer require you to come into the store to fill out a job application in person. Applying for a job via the internet, lik... more
     
  114. Earning an Online University Degree by Mark Woodcock
    Earning a University degree online can be an experience that is every bit as enriching, interpersonal, and dynamic as attending college the traditional face-to-face way. A big misconception is that online learning is impersonal. This isn’t the case at all... more
     
  115. Online Job Search Techniques by Yulin Peng
    There're many ways to conduct online job search. However, many job seekers only think of posting resumes and searching opportunities on big job sites like monster.com, hotjobs.com, and careerbuilder.com etc. There's nothing wrong with it, but according to... more
     
  116. Where to Get Your Online Finance Degree by Jay Moncliff
    An online finance degree is a wonderful option for individuals who want to go to college, but for whatever reason prefer an online forum as opposed to a traditional classroom. Frequently, those who opt for an online finance degree have busy schedules alre... more
     
  117. Find a Job Online by Jay Moncliff
    The Internet has simplified everything from shopping to banking and now even employment has been made easier because you can have a job online. That is right, as amazing as it sounds you can work from the comfort of your home, while traveling, or anywhere... more
     
  118. What the Trend in Online Databases Means to the Employment Screening Industry by Cathy Taylor
    The most prominent trend in the employment screening industry has been a proliferation of online databases offering cheap background checks. Any one can access the internet and with a quick search be able to purchase, for example, criminal records for a ... more
     
  119. Corporate America's Scary Pension Tactics: Why You Should Look Online To Insure Your Future by Dan Pattison
    Let me ask you a question. What's your freedom worth? How about your livelihood? Lately floating around in the headlines United Airlines has cut pension benefits causing mass concern to blue collar workers in the United States. The court ordered decision ... more
     
  120. Are Online Degrees Valid to Prospective Employers? by Rose M
    Online distance learning has gained rapid popularity with the advent of the internet, which has proven to offer great supporting facilities and convenience for online education. However, just like everything else with pros and cons, the internet has also ... more
     
  121. Search Engines and Open Source, Primed to Take-Over Online Recruitment Game for Employers by Joel Cheesman
    Not too long ago, job boards like Monster, CareerBuilder and HotJobs were primed to put newspapers out of business. Surprisingly, now it seems that search engines such as Google, MSN and Yahoo! are set to dethrone both newspapers and job sites. As reve... more
     
  122. Getting Your Online Health Care Administration Degree by Matt Norman
    Are you thinking about getting your online health care degree but don't know where to start? Afraid of choosing the wrong college or school? Here's a simple guide to help you get started building the career that you've always wanted.Making the decision ... more
     
  123. How to Access Employers through Proposal Marketing by Marta Driesslein
    Use Proposal Marketing and you’ll be your own hot spot, opening gateways previously inaccessible. Hook up with those who have the power to hire you. Present a history or even an achievement-driven resume and your coverage is limited. Send a proposal to em... more
     
  124. What Exactly Online Recruitment Agencies Do? by Ispas Marin
    Any online recruitment agency can help you to submit for vacancies to the agency by employers.Online recruitment agencies are used by employers for many purposes. Get help with the recruitment process, conceal recruitment activities from competitors, recr... more
     
  125. Stand Out From the Crowd with Simple Marketing Methods by Mary Jeanne Vincent
    Although today’s job market can be very competitive, many job seekers overlook simple techniques that will catch potential employers’ attention. Apply these eight ideas to stay ahead of your competitors and get hired now!1. BRAND YOURSELF. Target, Macy’s,... more
     
  126. How to Make More Job Contacts Faster, through Viral Marketing by Marta Driesslein
    Are you in the job market? Sick of every blog-byte cramming down your throat that you have to get out there and network? Feel like your traditional networking efforts have turned into a self-destructive waste of time? Online Social Networking (OSN), a for... more
     
  127. Searching for Jobs Online by Heather Eagar
    Searching for jobs online is easier than ever, but also more confusing than ever. Any Internet user doing a job search online will find that they can choose from hundreds of national employment listing web sites and the numbers can often be staggering. ... more
     
  128. Careers In The Advertising Business Internet Marketing Style by Daegan Smith
    So you are interested in seeking a job with an advertising business or Internet marketing firm? The first step would be to gain enough knowledge in marketing theory and practical applications. A four-year college degree is helpful but those without a col... more
     
  129. Online Resume Formats by Michelle Roebuck
    There are several types of online resume formats that can be used when contacting potential employers. When you search for job openings online, some companies will have on their websites which online resume format is acceptable.If you don’t know which fo... more
     
  130. Finally The First Online Job Agency in Mauritius by Sameer Khan
    Mauritius is a small island in the Indian Ocean with a population of 1.2 million inhabitants. It is well known primarily as a tourist destination. Its economy is based on 4 major pillars: Agriculture, Manufacturing, Tourism and Services sector. Unlike ma... more
     
  131. Employment Screening Today - Are Online Database Searches Enough? by Thomas Lawson
    In today’s employment environment, HR managers are faced with the monumental duty of hiring and maintaining, as well as the ongoing development, of employees. But the single most difficult task lies first in hiring the right people.Not only are prospecti... more
     
  132. Online Resume Tips and Secrets by Matthew Keegan
    I manage a website for corporate flight attendants that features resumes prominently listed on the first page of the site. Unlike some careers, corporate flight attendants must promote themselves overtly in order to find work especially if they are contra... more
     
  133. Your Job Search Is A Marketing Campaign (Part 2) by Kevin Donlin
    Here's a continuation of my article from a few months back on how the successful job search is really just a personal marketing campaign.To recap, the same marketing techniques that have sell billions of dollars worth of products and services on TV, in pr... more
     
  134. Career Success Through Self-Marketing by Joan Runnheim
    Marketing shouldn’t be limited to advertising companies. Finding a job or enhancing your current position requires good self-marketing skills. What is self-marketing? Basically, self-marketing is communicating your benefits to potential or current employ... more
     
  135. Find Free Resumes Online by Kim Proulx
    Have you been spending money on countless job boards, only to find that they don’t offer the types of candidates you need? If the answer is yes, don’t fret any longer, you’re about to learn crafty techniques to help you find free resumes on the net. The... more
     
  136. Marketing You and Your Career by Susan Fee
    Imagine if a business invested years into the research, design, and creation of a new product, and then failed to tell anybody about it. What if the company assumed (even expected) that consumers should discover their new product, just because it was “... more
     
  137. 4 Easy Steps to Better Online Customer Support by Bina Omar
    Customer support is very important when you're running a business, whether your business is on or off the net. If your customer support is hopeless, you'll soon find your customers running away from you and worse, telling others to stay away too.If you're... more
     
  138. Raising The Bar For Online Magazine Subscription Services And Customer Service by Jason Ciment
    After years of flying below the radar in the magazine subscription service arena online, MagMall.com is gaining traction real fast. In December, the subscription retailer relaunched it's once relatively boring (though clean) site with the express intent o... more
     
  139. Get Customers to Stop Calling You--12 Easy Ways to Save Money with Online Customer Support by Robbin Block
    Despite rumors to the contrary, the Web is not dead. More people are using it, they have faster bandwidth, and in many cases Net-time is taking over TV- time. It's no wonder more users are turning to the Net for help, rather than the telephone. So... more
     
  140. Marketing as a Spiritual Practice by Allison Bliss
    “Marketing as a spiritual practice.” It sounds contradictory – how can sales and promotion possibly be considered spiritual? But the secret is, once you truly understand that marketing isn’t all about struggle, jargon, tricks or gimmicks, spiritual practi... more
     
  141. Is your Online Business Customer-Friendly? by Philippa Gamse
    Customer service is increasingly seen as one of the most valuable uses for a commercial World Wide Web site.  Your Web site is available on a 24 hour, seven days a week basis.  So it is well worth exploring ways in which your customers can virtually “serv... more
     
  142. Incorporate Your Business Online The Easy, Inexpensive Way by Allen Taylor
    Incorporating your small business may be the smartest thing you ever do. There are several reasons why you should consider incorporating.First, by incorporating your business you reduce your overall liability. With a corporation you can enter into lease a... more
     
  143. Niche Marketing: The Golden Goose? by Skye Conroy
    Definition: Niche Marketing, A marketing segmentation strategy in which the firm focuses on serving one segment of the market. This type of marketing is very much like segmented marketing, only the segments are smaller -- a niche is a small, distinguishab... more
     
  144. Entrepreneurs Know the Difference Between Marketing and Sales by Art Consoli
    Many people don't understand the difference between marketing and sales -- even worse many don't understand the relationship between the two. The Sales Department can't really succeed without a well-focused and well-executed marketing strategy. And those... more
     
  145. Network Marketing Magic by Robert Curtis
    Have you ever sat in a network marketing opportunity meeting and felt the magic in the air? Have you watched as the recent leaders and achievers walked across the stage to receive their awards and secretly wished that you were one of them up there doing ... more
     
  146. Drop Shipping: The Quickest Way to Open Your Online Store by Marvin Mitchell
    Drop shipping is an industry that is proving to be considerably successful for businesspersons. For those who do not know what drop shipping is, it is a term used in business that refers to a condition where the seller assigns a retail price for an item, ... more
     
  147. Online Income: Separating Fact from Fiction by Chris Robertson
    We have all had the same, wonderful dream. To get up when you want, work in your pajamas while drinking your daily cup of java, take your family on lavish vacations, and play with the kids when you want to all while earning more money than you can possib... more
     
  148. Build A Website Online - Five Sure-Fire Steps To Success by Matt Zavadil
    Everyone wants to know how to build a website online and work from home. Well, here's five tips that helped me do it successfully.Build A Website Online Tip #1 - Work In A Niche You EnjoyFirst of all, for true success, you want to build it around a subjec... more
     
  149. Marketing and Selling Are Crucial to Success.....and Very Different Tasks by Geoff Ficke
    “an aggregate of functions involved in moving goods from producer to consumer” – Webster’s Dictionary, definition of “marketing”“to give up property to another for money or other valuable consideration” Webster’s Dictionary, definition of “selling”Many n... more
     
  150. Adult ADHD Entrepreneur: Do You Have "Marketing ADD?" by Tellman Knudson
    So you have a website, email address, and you’re getting your newsletter out there (well, at least a little bit). You’ve been to seminars, bought information about how to promote your site, and you’re ready to implement.You decide to start creating keywo... more
     
  151. Mr. Offline Meets Ms. Online and They Have a Child Named FUTURE by David Askaripour
    Thinking about what the internet and technology will be like 10 years from now is pretty damn scary. When I interview people I like to ask them what they think of the future of the net and online businesses and I’ve received some pretty interesting answer... more
     
  152. Online Entrepreneur Basics by Jim D Williams
    Today more and more often we hear about the overnight riches being made online. However when attempting to locate opportunities you can find yourself overwhelmed by the sheer number of sites offering you the chance to make incredible profits without ever... more
     
  153. Affiliate Marketing - Friend or Foe? by Anthony Docherty
    Firstly, what is an affiliate? Well it’s somebody who promotes other people’s products and services and for the result of a sale or lead earns a commission - a win/win situation for affiliate and retailer alike.7 Reasons to start an Affiliate Business• Mi... more
     
  154. Three Great Product Ideas For Making Money Online by Kevin Moon
    If you are like most people wanting to make money on the Internet, then you are wondering what products to sell. In this article I will describe three ideas for you and why these ideas are great ideas.An ebook is one of the best product ideas for making m... more
     
  155. Myth-Guided Franchise Marketing: Disspelling the BYOB! Myth by Sean Kelly
    The "BYOB!" MythImagine this television commercial: a bunch of teenage kids in a house, eating junk food, playing video games with rap music blasting. The narrator says: "Hey kids: tired of listening to your parents? Why not do whatever YOU want to d... more
     
  156. Making Online Shopping a Profitable Business by Chris Robertson
    Despite the increase in individual personal debt, Americans continue to spend record amounts for consumer goods. As Internet retailers continue to thrive, enterprising entrepreneurs are finding new ways to cash in on the online shopping phenomenon. Ov... more
     
  157. How Would John Wooden Run an Online Business? by Ken Acree
    For those of you who were born yesterday, John Wooden is the legendary former coach of the UCLA Bruins college basketball team. During a twelve season stretch between 1964 and 1975, Wooden’s teams were winners of a remarkable ten National Championships.N... more
     
  158. The Secret to Self-Motivation: Tips for Online Entrepreneurs and Network Marketers by Jamie Jefferson
    If you are a home business owner, you know the importance of staying motivated. And you also know that, some days, it's more difficult than others.But success is based on consistent and persistent effort, so staying inspired and enthusiastic is an ess... more
     
  159. Tips for Buying an Online Store by John Fairless
    No one doubts that thousands and thousands of dollars are being made every single day by individuals and home workers with online stores. There is lots of information “out there” for people who would like to own their own store—too much information, in mo... more
     
  160. The Online Business Quandary by Lynn VanDyke
    Building an online business is about as simple as re-building the Coliseum. Type any combination of "online business programs" into Google and watch all of the latest get rich quick scams populate the search engine results. These companies are geniuses ... more
     
  161. Online Dropshipping in the UK - Starting a New Buisness by Amanda Robinson
    One of the most appealing aspects of dropshipping is you can run your business from anywhere with an Internet connection. You could easily run a business like this in your spare time. You don’t have to buy your stock in bulk, store it, or even post it. Th... more
     
  162. Internet Marketing - Buying Pixels is an Exciting New Way to Bring Traffic to Your Site by John O'Toole
    A new concept that has recently surfaced in the wonderful world of online marketing is the purchase of buying pixels. Web entrepreneurs are buying up pixels on high traffic web pages and are placing click through banner ads which link to their own sites. ... more
     
  163. CHINESE TAKE-OUT: Oriental Business Principles Demystified For Online Enterprises by Gunnar Berglund
    “The expectations of life depend upon diligence; the mechanic that would perfect his work must first sharpen his tools.” - ConfuciusChinese people are well-renowned for their industriousness and extraordinary minds for business. Cases of our Chinese bro... more
     
  164. Double Down on Marketing by Wil Schroter
    If you want to compete in the world of high growth startups, you better know how to play the marketing game. Marketing has become a big stakes game where companies are betting fortunes on the success of their products. Nowadays if you can’t play the big m... more
     
  165. What Online Millionaires Tell Me They Are Worried About by Jeff Smith
    1f7f I just arrived back from the best seminar I have ever attended in the last 10-years.There were more "Underground" millionaires at Yanik Silver's "Underground" seminar than I've ever had access to at one time ever!Upon arrival, we had to sign No... more
     
  166. Bonsai Marketing by Lance Winslow
    Site location analysis of regional service areas and planning for mobile businesses is just as important as choosing a fixed site for any business. The region must be scouted out whether you are simply adding another service unit or deciding to open an en... more
     
  167. Salon Marketing Using Wireless Broadband Internet Access by Daviyd Peterson
    Our client in Chicago did, located right outside downtown too...a right competitive area. Everbody's looking for some kind of edge and we found it for them. Want to hear...the rest of the story.Just in case your wondering it doesn't have to be a major cit... more
     
  168. Abstract Business Marketing Strategy for the Entrepreneur by Lance Winslow
    If you look at those Corporations in franchising today you see the great companies that use these systems to move markets and deliver products and services to America. Franchising is obviously a power play in the marketing strategy game book. General Moto... more
     
  169. Does It Really Take Money To Make Money (Online or Offline)? A Reality-Check of 2 Case Studies by Xavier Nelson
    The short and simple answer to this question is NO!Now, before you start screaming that I am crazy, out of my mind, have lost my marbles and all the other things that generally get tossed around when someone has the nerve to state something like that, let... more
     
  170. How To Find Hot Online Business Ideas by Jeff Smith
    Would you like to find the key that unlocks the door to a gold-mine of online response, sales and results for your business?It seems obvious that you would be able to see what the experts do differently when locating market opportunities, finding o... more
     
  171. Angel Investors: 7 Online Business Plan Scams and 1 Real Deal by MaryAnn Shank
    We've all seen the hype: "We'll put your plan in front of thousands of investors!" "We'll write you an award-winning online business plan!" "Only $3,000 for thousands of investors to learn about your company!"I cringe every time I see one of these ads.... more
     
  172. Online Women Entrepreneurs Need To Pace Themselves by Ponn Sabra
    Saving time means pacing yourself, being organized, and always prioritizing your duties, responsibilities and efforts.Pacing yourself means allowing time for unexpected situations, such as having enough time to check the ever-growing inbox, setting-up spe... more
     
  173. 7 Lean Marketing Laws For The Inspired Entrepreneur by Debbie Jenkins
    The following laws will provide guidance on how to act,think and work in a lean way. You can apply these laws toall areas of your life, work and business to get biggerresults from the time you invest. 1. Multiple RewardsAim to be rewarded multiple times ... more
     
  174. Is Stealing Marketing Ideas from Your Competitor Ethical? by Tino Buntic
    Marketing is one of the most important aspects of running a business. Marketing could make or break a business. That's why it is important to get it right, especially if you’re on a limited marketing budget.Perhaps the easiest way to get your marketing st... more
     
  175. Lack of Honesty in Corporate Marketing Departments by Lance Winslow
    In our society we have a real problem with honesty amongst people. So many people will lie to save a dollar or two. They will steal from you without even thinking twice at all about it? Even friends who tell you that you can trust them turn out to be thie... more
     
  176. Chess Sets Online Retailing - Dealing with Aggressive Unethical Competition by Baron Turner
    We're a chess set online retailer. With the stakes so high in terms of profit - what to do when competitors get more and more nasty? What if they threaten to send the boys round? Publish a little online defamation? Register confusingly similar domain name... more
     
  177. Online Employee Time Clocks by Marcus Peterson
    Online employee time clock service (a web-based application) is an entirely different system from the usual employee time clock system that records employee arrival and departure times by manually entering work hours in a database or sending reports to an... more
     
  178. Managing Marketing Results to Achieve Victory by Lance Winslow
    If you want to achieve victory in the Market Place and have fun too then an efficient marketing strategy to reach your target market and potential customers inexpensively is essential. You need to monitor the results of your advertising and marketing doll... more
     
  179. Human Resources Management Online (HR) by Michael Bustamante
    The Human Resources Manager acts as a liaison between an employer and other employees, playing an important and vital role in business. An online degree in Human Resources Management prepares the graduate for a career related to recruitment, selection and... more
     
  180. Business Management; Mini-Marketing Strategic Planning Exercise for a Mobile Oil Change Business by Lance Winslow
    Business management teams need to consider very carefully whether to open an additional outlet in an outskirts market. Building brand and making money is important and therefore you need to look at all options, possibilities and areas. When they review ar... more
     
  181. Online Criminal Check Records by Steve Valentino
    Companies conduct criminal records checks for pre-employment screening and by businesses to research investments or to protect investments. The good news is that these types of searches can now be conducted online. Saving time and money, online criminal r... more
     
  182. Six Sigma Online Training vs. On-Site Training by Tony Jacowski
    These days, Six Sigma certification candidates can stay home (or in the office), yet still make it to the classroom! Yes, the recent trend in Six Sigma online training has brought about this innovative tool to every candidate’s door step. Six Sigma online... more
     
  183. Six Sigma and Online Training by Joseph Peterka
    While nothing can exceed the breadth, depth, and quality of direct in-person training, various factors can make it inconvenient. If your organization is serious about Six Sigma training, but find it difficult to get everyone together for instructor-led tr... more
     
  184. The Marketing / Sales Disconnect & Its Impact On Lead Generation by Andrew Rowe
    Let’s talk about how companies can work to improve the seamless connectedness between their lead generation activities and their sales activities. A lot of companies have many, many disconnects between the parts of the organization that actually generates... more
     
  185. Business and Marketing Planning: Your Year-End To-Do List by Kevin P. Dervin
    Year End To-Do'sThe holidays are in full swing and the end of yet another year is fast approaching. It's typically such a busy time for everyone. Many are focused on finishing the year strong, while others are preparing to back things down a bit and enjoy... more
     
  186. Marketing Strategies: 7 Steps to Make It Easier for You to Be Resilient by Maya Bailey, Ph.D.
    Did you know that every successful professional has one thing in common? They all possess a strong level of emotional resilience. We’re they born with it? No, in most cases they learned it as an ability necessary for survival in business.What is emotiona... more
     
  187. Home Buying Seminars - Powerful Marketing for Real Estate Agents by Brandon Cornett
    Why conduct a home buying seminar — (the benefits) Seminars are a perfect complement to your personal marketing program. They're educational, popular and much more personal than any marketing piece. They can also position you as an authority, which can e... more
     
  188. Are Your Marketing Pieces Up to Date? by Mike Shannon
    The other day someone asked me for one of my informational brochures. As I was giving her the piece I stated that if I were printing these today it would be a little different. The piece was only about two months old and already the way I wanted to comm... more
     
  189. Satisfied Employees, A Powerful Marketing Strategy by Kathleen Gage
    Even in today’s still uncertain economic times, there are companies who are doing extraordinarily well. Why is it that some companies are thriving while others are barely making it? You can always blame the economy, but is that the only reason? The answer... more
     
  190. CEO: The Key To Fix ingThe Marketing/Sales Collaboration Problem by Rick Wemmers
    We all know that achieving better alignment, synergy and cooperation between company marketing and sales departments is vital, but oh so elusive. Despite all the talk and more talk in the media and at national business gatherings, nothing significant ever... more
     
  191. Online Business Peace of Mind by Phil Jones
    Is your online business disaster-proof? Online businesses face a unique set of challenges. Unlike our offline counterparts, we must worry about hackers, credit-card fraud, loss of data, virus attacks, websites going down and more.The good news? You can fi... more
     
  192. Popcorn and Other Marketing Mistakes In a Changing Economy by Dave Kahle
    Ten years of competitive hell!That was the title on the seminar brochure I received recently. As I survey some of the forces flowing through our economy, and witness the way in which they effect my clients, I have to agree. The Information Age is certainl... more
     
  193. Direct Contact Marketing Campaigns by Lance Winslow
    One way to improve sales in your company is to send out a Blitz Marketing canvassing team. Let me explain how this works. First you get six high energy College Student and have them walk all the business districts and hand out flyers to your company.In do... more
     
  194. Marketing Experts and Self-Proclaimed Gurus by Lance Winslow
    Every marketing expert who has ever written a book on the subject or offers their services, as a consultant seems to believe that they are the best marketer of any product or service, which has ever hit the planet. I find this interesting myself in that ... more
     
  195. Marketing 2.0 -- Introducing Coca-Cola-Beta by Tino Buntic
    I'm a coke drinker. If Pepsi 2.0'd I would switch to it. Mmmm, Pepsi 2.0!It looks like marketing has gone Marketing 2.0.Following in the footsteps of Web 2.0, a term used to describe the next generation of internet websites and which is now extremely over... more
     
  196. Translation Service Companies: Finding Free Help Online by Fred Zacharias
    The internet doesn't just bridge the people living in a country, but global denizens of the world. Ironically enough the biggest barrier to us all getting together and just shooting the breeze are language barriers. Hence, bilingual individuals serve as t... more
     
  197. Are You "Shooting" Your Marketing Dollars with a Shotgun or a Rifle AND What's the Difference? by Sandra Martini
    In marketing your services or widgets, what approach do you use? Do you scatter your marketing efforts over a range hoping to hit something? Or do you take careful aim, hitting the target more times than not?Shotgun MarketingGun aficionados are going to... more
     
  198. What are Your Marketing Objectives? by Lance Winslow
    Does your small business have goals? Goals and objectives for how much its sales you wish to accomplish? If not, how can you adequately planned your marketing for your company? I guess what I am saying here is; If You Don't Know Where You're Going Any ... more
     
  199. 7 Mental Marketing Principles for Authors and Solo Professionals by Sheri McConnell
    Authors and solo professionals can grow their businesses by mastering the seven mental marketing principles outlined below:Try new things. It is crucial that you stay involved in your industry and network with other professionals. You will learn the techn... more
     
  200. Traditional Marketing Is Dead - Practice 21st Century Marketing by John Alquist
    Every business person and every buyer needs to know that traditional marketing is dead. Its replacement: 21st Century Marketing.Customers no longer respond as they did in the 20th Century. They don’t salivate on demand, stimulated by your glitzy mar... more
     
  201. Stop Copying Your Competitors Marketing and Start Considering Your Customer by Lance Winslow
    Have you ever noticed that many businesses in the same sub sector or industry all have basically the same types of marketing? And as a customer does it ever turn you off? Do you ever feel like they are all just trying to get your money and trick you into... more
     
  202. How to Find Good Marketing Consultants? by Lance Winslow
    If you own a business and are looking for a marketing consultant you need to determine the best place to find such a marketing guru. There are many people out there that can help you with your small business or large business as far as marketing is conce... more
     
  203. 7 Deadly Sins of Marketing by Bette Daoust, Ph.D.
    When I started my first marketing job I was asked to prepare a flyer and have it delivered to all the homes and businesses in the area. The company would then track the response rate and see if this number matched the norm for this type of marketing campa... more
     
  204. Business Marketing Mentors Do They Make Sense? by Lance Winslow
    If you own a small business it makes sense to have other friends who are also small-business entrepreneurs or have had success in their businesses. One of the hardest things for new people getting started in their own business or even those who have been... more
     
  205. Marketing Copy Cats and Theory Discussed by Lance Winslow
    If you own a small business in a very competitive industry or if you market on the Internet then obviously you have seen quite a bit of marketing copycats in your industry. It seems that it is almost to the point that over 90% of all the marketing on the ... more
     
  206. Small Business Marketing Modifications and Monitoring by Lance Winslow
    If you own a small business that has been in business for three to five years been obviously you have figured out marketing, which works good in your local community and is driving your business toward success. Just because your marketing is working so g... more
     
  207. Marketing with the Blindfold Off by Steve Mills
    Marketing is the ‘lifeblood’ of all successful businesses and ineffective marketing costs British Businesses millions of pounds every year.Below are forty questions to help you to become more effective in your marketing.1. Do you have a specific marketing... more
     
  208. Do Client Testimonials Help Your Sales Marketing? by Tino Buntic
    Do you use client testimonials on your sales marketing materials? The use of client testimonials is one of the best and oldest sales marketing tactics, whether it be used on your flyers, brochures, company website, newspaper & magazine advertisements, or ... more
     
  209. Is it Your Marketing, or Your Market? by Tim Cooper
    "Who else is ready to start living a life of time, financial and personal freedom on an almost purely (97.9%) residual income...working less than 23 hours per week?" ... “Consistently average 15,000 or more visitors per day by using this unique software ... more
     
  210. Rocking Chair Marketing by Anne Goodrich
    My mother probably never heard the term “relational marketing”, but that was in fact what she did, and was probably a key factor in why her upscale women’s retail shop doubled its profit margin each year for the first eight years of business.In my mother’... more
     
  211. A Fundamental Aspect Of Modern Marketing by Tarique Anwar Ansari
    First, here's something that is fast becoming the most fundamental aspects of marketing to get right, especially if you want to build a truly sustainable high quality organisation (of any size) in the modern age:Ensure the ethics and philosophy of your or... more
     
  212. Marketing Company Info And Suggestions by Scott D. White
    Marketing online and offline couldn’t be more complex and competitive than it is today. Markets have fragmented and advertising mediums have splintered into hundreds of specialized niches, all requiring specialized expertise in order to achieve respectabl... more
     
  213. Advertising and Marketing Agencies by Kent Pinkerton
    Advertising agencies are third parties who provide marketing and advertising services for other businesses and organizations. Advertising agencies provide all information about the market by utilizing various methods such as market research, popular cultu... more
     
  214. Advertising and Marketing Services by Kent Pinkerton
    Advertising and marketing services are absolute essentials for any product to compete in the market; they provide a stepping-stone towards catering to a larger audience and also help in creating a brand identity among existing customers. Marketing is the ... more
     
  215. Marketing and Promotion - Plan and Track Your Expenses by Joshua Feinberg
    Marketing and promotion expenses are one of the bigger outflows that you need to contend with. From the start you should be thinking about putting aside cash for marketing and promotion expenses on a regular basis. If you manage it properly, your marketin... more
     
  216. Marketing Tests - Sample Before You Commit by Joshua Feinberg
    Marketing tests are an important component of your overall marketing strategy. When you first start out you will be on shoe string budget. You need to save money everywhere. Marketing tests will help you determine whether you should spend a large part ... more
     
  217. Do You Want To Have Fun Marketing: Try This! by Pamela Beers
    Want to market your business in a fun and easy way? Try these promos.Publicize your business by putting it on pencils, bookmarks, pens, magnets, caps, tee shirts and hundreds of other products which will help get the word out about your new business. Thes... more
     
  218. Simple Marketing Strategies That Will Attract Clients Galore by Leni Chauvin
    I am a specialist in "Client Attraction" marketing because I find that this form of marketing is the least expensive and most powerful way to grow a thriving business.I have been doing what I do for many years and sadly, I have seen way too many business ... more
     
  219. Is Your Marketing Effort Working? by Martin Russell
    For a marketing plan to succeed, your marketing material needs to appeal to your potential buyer and capture his attention straight away.If you fail to attract his attention, you could be driving away potential customers who could benefit by buying your p... more
     
  220. Two Marketing Trends that will Affect Your Business by Kevin J. Price
    The economy and market place are changing rapidly. The growth of the Internet are making consumers more demanding than ever. As a result, marketers have begun to identify a class of people that is quickly being defined as the "Accumulator Class." This ... more
     
  221. Business Directories for Marketing by Brian Blunt
    When most people hear the phrase, ‘business directory’ they think of a 700 page yellow phone book with business and residential listings. There are also business directories designed to promote a specific type of business on the internet.There are many c... more
     
  222. Mortgage Marketing: Cost Effective Internet Mortgage Leads by Rebecca O'Connor
    Small mortgage companies need to conserve cash flow with cost effective marketing, but how do you get the most bang for your buck? The trick is to know your marketing possibilities and to know them well.Buying internet leads has become a common practice. ... more
     
  223. How to Market Yourself by Marketing Others by Bette Daoust, Ph.D.
    Sometimes you may wish someone else would sell your products or services so you did not have to do it. In the mind of almost everyone, this would be absolutely ideal. In reality, only you can be as passionate and knowledgeable about your products and serv... more
     
  224. Good Marketing Results by Jo Ann Joy
    The first step in preparing your marketing plan is look at where you are today. You must know who is your target customer. You must know the workings of direct and indirect competitors. You must understand your industry and where you stand in it.In ord... more
     
  225. Website Marketing Specialists: What Are They? by Charles Preston
    If you own your own website, do you know how many visitors visit your site on a daily basis? There are a number of programs that are designed to provide website owners with that information. Most are surprised with the number of internet visitors they... more
     
  226. Law Firm Marketing And The "I Hate Selling" Syndrome by Henry Harlow
    Law firm marketing and the “hating part” in the title depends on what you mean by selling don’t you think? After all many people think the word “sell” is a four-letter word. If you mean the kind of traditional selling we find prevalent in the selling of... more
     
  227. Marketing For Law Firms via Attorney-Client Matching Services: An In-Depth Report by Henry Harlow
    In this article we will look in depth at a relatively new wrinkle in marketing for law firms known as “attorney-client matching services”. First a little background is in order. The legal services market segment is expected to reach $82.5 billion in 200... more
     
  228. Self-Marketing Is A Full-Time Job by Tino Buntic
    The most important aspect of being an entrepreneur or small business owner is self-marketing. Self marketing, in itself, is a full time job. And, for a bootstrapped entrepreneur it is a full-time job even more so. Luckily, there are plenty of entrepreneur... more
     
  229. Marketing Magic on an Imagination Budget by Elizabeth Kearney
    Marketing is a multi-faceted process that can take you from where you are now to where you want to go. Let’s take a good look at what should be included in your “marketing plan,” but not necessarily in the order shown.Design a dynamite brochure that stre... more
     
  230. Why One-Sheets are Must-Have Marketing Tools by Karen Saunders
    Suppose you meet someone who could hire you for your expertise and services. In the spirit of getting to know you, that decision-maker asks, "What do you speak about?" or "How do you help organizations?" or "Which groups have you worked with?"These questi... more
     
  231. Small Business Marketing: What Are You Passing for Hors d'oeuvres? by Debora McLaughlin
    What are you passing for Hors d’oeuvres?What is on your Hors d’oeuvres tray? Think of all of your services and products as hors d’oeuvres. You are passing them around to your prospects and clients, a bright silver plated hors d’oeuvre tray topped with all... more
     
  232. Aircraft Cleaning Companies and Co-Brand Marketing by Lance Winslow
    If you own an aircraft washing service then you have invested in expensive equipment to clean planes. Parking that equipment on non-scheduled aircraft cleaning days seems like a waste of a quality asset and potential income. For instance a pressure washer... more
     
  233. Skip the Marketing Jargon to Attract More Paying Clients by Fabienne Fredrickson
    Many people get tempted to use the fancy phrases that they use on a regular basis, in their marketing materials. Problem is they end up speaking “above” their prospects’ heads.I see this use of jargon all too often when visiting people’s websites and in n... more
     
  234. 8 Benefits Of Having A Marketing Plan by Debbie LaChusa
    You have probably heard many marketing guru's tell you that you need to have a marketing plan.But why is having a marketing plan so important?In my 20 years of experience I've seen marketing plans help business owners easily avoid the common mistakes ... more
     
  235. Marketing and Dating Are The Exact Same Thing by Scott Ginsberg
    One of the first principles I teach in my books and speeches is that approachability is a two-way street. The word comes from the Latin verb apropriare, or “to come nearer to.” This means that in addition to being proactive in approaching customers, pro... more
     
  236. How Do I Generate More Online Leads for My Direct Sales Business? by Alice Seba
    Here’s a question I recently received from a subscriber who was looking for more leads for his direct sales business. He wrote:*Question*: My wife and I have been an associate for a particular company for several months now and we are indeed very happy w... more
     
  237. The 21st Century Insurance Marketing System by Brian Maroevich
    What is the key to an effective insurance marketing system that attracts a constant flow of new clients? The answer to this question is simple: target a niche. Let me explain...A common mistake insurance agents make is using a shotgun approach when it co... more
     
  238. The Biggest Marketing Time-Waster by Anne Duncan
    I get asked a lot… “What’s the best marketing strategy for me to use to promote my service?” Well it’s NOT Cold calling, NOT Direct Mail, NOT Networking… If fact NO marketing strategy will bring you all the new clients you need, when you need them, withou... more
     
  239. Does Your Website Lack Luster? Learn To Make It A Marketing Machine! by Eric Morgan
    Does your website not live up to its fullest potential? Does it not deliver the leads or sales that you originally hoped for? Does it give an inaccurate representation of poor professionalism? Is it such a pain to update that you have almost given up o... more
     
  240. Secret, Yet Powerful Marketing Weapon Revealed by Dean Mercado
    So you’ve tried direct mail, advertising, you’ve got a web site, maybe you’ve even tried networking as a marketing strategy. These and many other marketing strategies are all good and if performed properly will most likely bring you favorable results. A... more
     
  241. A Woman's Guide to Overcoming Fear in Marketing by Mikelann Valterra
    A past client emailed me recently, sharing her excitement about a new business idea. She said she had done a lot of work towards implementing the idea, but had not actually contacted any businesses about it. As she thought about it, she realized she was s... more
     
  242. Marketing Strategies That Work: Setting The Buying Criteria by Ryan Healy
    What if I told you there was a simple marketing strategy you could use to...Stop prospects from price shopping Convert more prospects to customers Pre-empt your competitionYou'd want to know about it right?It gets even better. Because you don't have to ... more
     
  243. Powerful Ways of Marketing Your Business Through Golf by Richard C Myers
    Not only is the game of golf big business, but it's big IN business too. Millions of business transactions happen on the golf courses of the world nearly every day of the year. From sales negotiations to legal settlements, the golf club is as mighty as th... more
     
  244. Contest Management and Mailings Database Management: A Marketing Plan For Winners by Gordon Petten
    Contests can be an exciting part of a marketing campaign. But contest management and the attendant need for mailings database management must be considered before selecting a contest as part of any marketing campaign. If your marketing firm has engaged in... more
     
  245. Direct Marketing Support Services and Lettershop Services: A Key Role in Your Marketing Campaign by Gordon Petten
    Most marketing firms do a lot of direct marketing. One might even suggest it's traditionally the bread and butter of a marketing firm's income. However, in order to properly manage a direct marketing campaign your firm will need to have adequate direct ma... more
     
  246. Marketing to Women: Don't Waste Our Time by Wendi Moore-Buysse
    As a woman, there are many ways to keep me from doing business with you. One is to send me email spam; like most people, I don’t like that. Another way is to send teenagers to knock on my door to sell your product; if I don’t recognize the person knocki... more
     
  247. A New View of Yellow Page Marketing by Benjamin Glass
    If your community is like most, when you open the Yellow Pages to your industry’s section, you find the following:• Anywhere from five to 70 pages of ads (depending on the number of companies doing your kind of business)• The front part of the section is ... more
     
  248. Marketing Tip: Market Yourself Through Public Speaking by Wendy Maynard
    A noteworthy way for you to get exposure and new customers is public speaking. As a small business owner, it is always a more powerful position to be in the front of the room than in the back. You further position yourself as an expert and reinforce the b... more
     
  249. Email Marketing Software Leverages Limited Marketing Budgets by Chris Robertson
    1f81 In an era when giant retailers and mega-corporations are pouring millions of dollars into Internet marketing and advertising, owners of small- and medium-sized can become easily discouraged. With limited marketing budgets, can smaller businesses com... more
     
  250. Online Mortgage Leads Versus Direct Mail by Nick Rian
    A debate is raging on in marketing departments around the world … should a mortgage company use direct mail or buy mortgage leads generated from the internet. Some argue the internet mortgage leads are cost effective … while others argue the direct mail ... more
     
  251. A Perfect Marketing Strategy for Loan Officers by Jay Conners
    If you are a loan officer or mortgage broker looking to score some more customers the easy way, here are a few good ideas for a marketing strategy.During the entire process of getting a loan ready for closing, you and your customer are met with more than ... more
     
  252. 7 Marketing Mistakes To Avoid by Debbie LaChusa
    I'm on the road again this week.And it got me to thinking that there are definitely some similarities between planning a trip and planning a business.For example, the first thing I do before I set out on a road trip is determine my destination.Where... more
     
  253. The Twin Sisters of Marketing: Catalog and Magalog by Allen Taylor
    Catalogs are great marketing tools, especially for retail shops. If you run a retail business of any kind you should consider marketing your products with a print and an online catalog.The U.S. Postal Service conducted a study and found that one of the bi... more
     
  254. It's the Marketing that Counts by Michael Harrison
    Many years ago I went into one business as CEO. The Business was losing £1m annually. Casually wandering around (listening and communicating) I asked a member of the sales team, "how do we find our customers?" Reply "we don't, everyone knows (name of comp... more
     
  255. Hospitality Marketing: A Remedy to Problems of Hospitality Industry by Verena Veneeva
    This article will provide a brief overview about the concept of hospitality industry, the problems faced by this industry and importance of hospitality marketing to ensure customer satisfaction and business growth.Hospitality industry has a long evolution... more
     
  256. Viral Marketing for Small Businesses by Heather Loftiss
    In my experience and research, I’ve found that viral marketing can be a positive or negative advertising method. Some companies use it correctly while others let campaigns turn negative and spiral out of control. And some people believe that viral marketi... more
     
  257. 4 Ways to Overcome Marketing Challenges Forever by Leslie Hamp
    For most small business owners, marketing is an overwhelming concept. They need marketing solutions that ensure a smooth-running, profitable business yet most don't know where to begin or how to focus their efforts.90% of small businesses don't even have ... more
     
  258. Product Marketing Strategy: How Do You Use a Product Table to Focus Your Market Growth? by Adrian Pepper
    The other day, I held a seminar for a network of small businesses to help them define their strategies for market growth. Even though the businesses were very different, this approach was not only relevant to most of them, it also inspired them to re-writ... more
     
  259. An Introvert's Survival Guide to Marketing by Sandra Martini
    Have you ever walked into a networking event full of strangers and wished you could be anywhere else?Traditional “business building rules” tell us that we need to network. Attending a charity breakfast where you give a 2-minute spiel on your business, com... more
     
  260. Build Your Marketing Muscles by Debbie LaChusa
    You know you've got muscles in your body. But did you know you also have marketing muscles?So just what are marketing muscles?They're the skills or ways you excel when it comes to marketing your business.What are you good at? You may not have a lot of st... more
     
  261. Successful Marketing Is About Following Your Dream by Debbie LaChusa
    My teenage daughter plays fast-pitch softball. And I spend a lot of time each year traveling to tournaments with her.Pursuing a dreamYou see, she's been playing softball since she was 5-years-old. And she's been competing seriously since she was 12. ... more
     
  262. Marketing Research: Focus Group - Know It! by Philip C.Sanders
    What is focus group?Focus group is basically a group interview that comprises targeted respondents (usually 8 to 10 participants) and a moderator. The purpose of focus group is to gather/obtain opinions and insights on issues of interest to the researcher... more
     
  263. Top Marketing Speaker Says: There Is Such A Thing As Bad Publicity! by Dr. Gary S. Goodman
    Just when you think it’s safe to embrace another cliché, guess again.Undoubtedly, you've heard the truism that there’s no such thing as bad publicity. The tabloids might wrongly accuse you of committing a heinous crime, but if they spell the name of your... more
     
  264. Beware of Network Marketing Scams by Kurt Mortensen
    Some companies claim a huge payout percentage. Buyer beware! If a company pays out too much in commissions, chances are great that it'll go belly up or be forced to make major revisions.Companies advertising high payouts frequently can do so because ... more
     
  265. Everything You Always Wanted to Know About Finding Digital Stock Photos Online by Bob Pardue
    1fca How to Find the Digital Stock Photos You Want with the Quality You Need Because there are millions of photos on the Web today, it's important to know how to search for digital stock photos. You could spend hours, or even days, searching for the rig... more
     
  266. Introducing Business Power Words - Free Marketing Lessons by Vita V.
    In the last lesson we talked about the importance of leadership in marketing. Let's take a closer look at what that means when you're communicating to your prospects and customers through ads, letters and other marketing collateral.Magazine ads lose effec... more
     
  267. Community Based Cause Marketing for Small Businesses by Lance Winslow
    If you are in a small business you need to support your community as best you can and pay them back for supporting you all these years. Not only is helping the community the right thing to do and you should do simply because of that sole reason, but over ... more
     
  268. Leadership Marketing - Free Marketing Lessons by Vita V.
    In the last Lesson (Look at my bio box below to get a link to it) we talked briefly about influence, our attitude and how it could be used to sell more.Friend, it’s very important to understand this point:When you have your own business you must lead your... more
     
  269. Marketing Intelligence: If You Could Learn Just One Thing, What Would It Be? by Dr. Gary S. Goodman
    Mentally, I carry around with me “one burning question” that I’d like to ask certain well known people, on the theory that:(1) I’ll run into them, sooner or later; and (2) They’ll indulge me for about thirty seconds to a minute to reply to my inquiry.For ... more
     
  270. Do You Have a Marketing Pie? by Beverley Hamilton
    I prefer attracting clients rather than selling to clients – semantics maybe but it does require a different mindset. So what is The Attraction Pie?Simply it’s a range of channels that you can use to attract people to you and your business so that they co... more
     
  271. How To Recognize Your Niche Marketing Agenda by Abe Cherian
    Starting a business, whether it's retail products or services, must establish their own "niche". It doesn't matter how great your products or services is, how great your sales letter is or your headlines, offers or what a great price you're offering. If y... more
     
  272. Biologically Better Communication: Developing Scientifically More Effective Marketing by Simon Sinek
    "Less is more" is more than good advice, it’s how our brains comprehend information.Think different. Just do it. It’s the economy, stupid.These are not just cute tag lines meant as a punch line to a piece of advertising. They are well crafted statements ... more
     
  273. The Most Powerful Word in Marketing by Bob Serling
    It isn't "free".It isn't "you".It isn't anything you might imagine.So what the heck is the most powerful word in marketing?Because what I'm about to reveal to you is so important, I want to ask you to do something a bit out of the ordinary to set the stag... more
     
  274. Mortgage Broker Marketing: Do You Speak Mortgages? by Jeffrey Nelson
    You only get one chance to make a first impression. If you aren't using your first contact to really connect with your audience, you may as well forget it. Unfortunately, too many loan officers are trying to capture the attention of real estate agents, bu... more
     
  275. Marketing for a Professional Practice or Small Company by Lance Winslow
    Marketing for a professional practice or small business is not easy, so let me ask you a few questions about your business and let us see what you have been up to and review the results of your marketing to see if it is in fact working for you.First do yo... more
     
  276. Marketing and Keeping Your Message Simple (KISS) by Lance Winslow
    Are you sending the proper message to your target market or your potential customer base? It is important to keep your marketing message simple and I am sure you know that, but the question is are you keeping that message simple?It is very easy to send ou... more
     
  277. Marketing; Watching Buying Activity, Revenue, Expenses and Customer Response by Lance Winslow
    Is your company's marketing achieving a good return on investment? Is the marketing that you put out and the message you put out to your target market and potential customer bringing them in? When these customers come in are they buying stuff?You need t... more
     
  278. Loan Officer Marketing: Standing Out From the Competition by Jeffrey Nelson
    Do you have the same services as other mortgage companies? Chances are, if your mortgage services are the same, your marketing tools probably look just like every other mortgage company.If you expect your mortgage business to stand out from the competitio... more
     
  279. Marketing to Real Estate Agents and Establishing Loyalty by Jeffrey Nelson
    All the mortgage marketing experts say the same thing - establish a relationship with a real estate agent and watch the business roll in. But these experts miss an important part of the message, simply sitting back and watching won't keep the agents loyal... more
     
  280. Mortgage Marketing: Take Aim on Your Marketing Efforts by Jeffrey Nelson
    Are you looking for the secret to successfully marketing your business as a loan officer? It can be summed up in one word - relationships.Okay, maybe this sounds like an old saw - create relationships with real estate agents and watch business come to you... more
     
  281. Attorney Marketing - Boosting Revenues With No Added Cost by Henry Harlow
    Attorney marketing can encompass a number of areas. You might have a media campaign; direct mail, educational marketing, PR, Internet or you might focus your legal marketing on building a referral network. Whatever your attorney marketing approaches, you ... more
     
  282. 7 Keys To Make Your Mark In Marketing by Thomas Murrell
    A career in marketing is one of the most personally and financially satisfying. The marketing profession has seen enormous growth in both size, status and remuneration in recent years.But what can you do to make your mark if you have just secured a new jo... more
     
  283. Marketing In The Moment (Consciously) by Barry Volk
    It's really all we have really... the "Moment". Think about it, the past is only a memory and the future is speculation manufactured by the mind. This present moment is where it all happens. If we master the "Moment" everything else falls into place natur... more
     
  284. Five Unstoppable Tactics for Demonic Viral Marketing by Joseph Plazo
    Does marketing your start-up company petrify your checkbook? Tri-media advertising does wonders for corporate brand building but it's not the only way to spread the good word. With non conventional promotion, you avoid costly tri media expenses and create... more
     
  285. Website Marketing - Pixel Page Advertising - The Hottest Advertising Craze on the Internet by Ken John
    What is next? I’ve been in marketing for many years, and just when I assume I’ve seen it all, I get shocked all over again. Every new trick I see causes me to laugh at the beginning. But then results come in the picture. You get to believe it. I’m talking... more
     
  286. Law Firm Marketing – Increasing Your Revenue by Grading Clients by Henry Harlow
    Law firm marketing is comprised of many different elements. The analysis of your firm in law practice management can be complex, however, lets begin with a key success variable – your current client base. Managing your client base is the most important as... more
     
  287. Establishing a Marketing Budget Discussed by Lance Winslow
    Have you committed your company to a marketing budget? Many businesses consider their marketing budget one of the most important expenses including payroll to their employees or the lease payments they make on their building. Where do you break in your ... more
     
  288. Know Which End of Your Business You Are Marketing by Brian James
    There are two distinctly different ends of your business for marketing purposes. To successfully and profitably market your business, it is critical you fully understand both ends and continue to operate them effectively and continuously. I will refer to ... more
     
  289. Marketing Your Ideas To Businesses by Timothy Walker
    Whether you work for a Fortune 100 Corporation or you are a one-person consulting person working from home, you have three main ways of marketing yourself or your company whenever you speak.1. Credentials/position/title2. Topic/subject matter/process3. Re... more
     
  290. Astonishing Real Estate Investor Marketing Lessons From A Simple Visit To Victoria Secrets by Derek Pierce
    You may be wondering, "Exactly what does real estate have to do with the lingerie store Victoria Secrets?"As a business owner you've got to keep your eyes open to what's successful in other unrelated businesses so that you can apply your own twist to your... more
     
  291. Marketing 101 for Business and Life Coaches by Andrea Feinberg
    As a coach with 25 years in marketing I keep wondering why coaches don’t see how consistent effective marketing is with the best coaching offers. I know many coaches feel there’s something inherently misleading in marketing techniques and messages. You’... more
     
  292. Test Your Marketing by Georg Michael Richter
    Company in General Which targets – referring to the turnover and the profit resp. the personnel needed and the production means – do you intend to reach with your company within 3 years from today ? Broken-down into sales region/country as well as pro... more
     
  293. Make More Money by Marketing to Fewer People! by Laura Howard
    Focus on fewer people AND make more money?This doesn't seem logical. However, it's true. If you dare to focus your efforts on a select group of people you will enjoy more success and it will be easier and more fun!The key is to claim a niche -a select gr... more
     
  294. Target Marketing for Service Professionals by Jennifer Woodard
    Let’s face it. Marketing can be expensive. It can be a wasted expense when we don’t take the time to figure out exactly who our market is and the best way to reach that market. When asking service professionals who their target markets are, many tend to ... more
     
  295. Online Sweepstakes by Max Bellamy
    Companies make sweepstakes available to consumers by three means: direct mail, telephone and the ever growing in popularity online method.Online sweepstakes are big business and give away billions of dollars, as well as cars, jewelry, vacations, shopping ... more
     
  296. (International) Marketing = Magic Formula? by Georg Michael Richter
    One of the most attractive regions of the world surely is Europe – with its 480+ million inhabitants, especially also Germany with its 80+ million thereof.Insofar it is the 'world market' pure and simple (due to market sizes, buying volume, number of inha... more
     
  297. Persona Based Marketing: Powerful B2B Marketing Tools For Connecting With Prospects & Customers by Mac McIntosh
    Meet Bill, he’s the owner and CEO of a growing, mid-sized manufacturing company. Bill is in his early 40s, wears glasses and tries his best to squeeze in an early-morning workout whenever he can. He prefers to wear golf shirts and khakis, donning a suit o... more
     
  298. Marketing Tips - On a Budget by Diana Ennen
    I don’t know about you, but when I started my business and even today with a son in college and two kids at home who love to shop as much as mom, I don’t have a lot of money to spend on marketing. I need to make sure that every penny I spend is spent wis... more
     
  299. Marketing Your Business With Case Studies by Rick Parrott
    Marketing is all about credibility, the more your customer believes in your advertising the more likely he is to purchase your service or product.A great way to increase the credibility of your marketing is to let your satisfied customers sell your servic... more
     
  300. Developing A Marketing Mindset by Joe Love
    Marketing is without a doubt the most crucial element for the success of any business. Jay Conrad Levinson, author of Guerrilla Marketing said, “Marketing is everything you do to promote your business from the first moment of conception to the point at w... more
     
  301. Don't Wait Until You Need Clients, Make TIME for Marketing NOW! by Connie Scholl
    When your phone is ringing off the hook and you're busy working with clients, the last thing you're probably thinking about is taking time out to market and promote your business. (Big mistake!)In fact, the two big mistakes most self-employed professional... more
     
  302. Marketing is a Marathon, Go the Distance! by Connie Scholl
    "When it comes to attracting clients and growing a successful small business, wise professionals think about marketing as if it were a marathon, never a 50-yard dash!"Here's the deal: If you're going to invest any amount of time or financial resources in... more
     
  303. 10 Fast, Cheap & Easy Marketing Tools to Generate More Clients by Connie Scholl
    There are countless low-cost things you can do to promote your business. Here's ten of my favorite: Always be prepared with an "elevator speech." When you meet new people talk about the benefits associated with the service you provide-NOT the actual proc... more
     
  304. Is Fax Advertising Still a Good Marketing Choice in Canada? by David G. Petten
    Until 2000 the Canadian laws on fax advertising were not uniform across the country. It applied to some providers but not to all. Also prior to this it was not customer friendly; it was very confusing for the average consumer to understand what the rules ... more
     
  305. Is Marketing About Understanding The Reason For Your Business? by Lance Winslow
    So many marketing consultants say that marketing is about understanding the reason you are in business, do you believe that is true? They report that to be true and they even write books about the subject, gives seminars, go on radio talk shows and even ... more
     
  306. Why The Best Marketing Tactics May Have Failed You Up Until Now…. by Kathy Hendershot-Hurd
    Ever wonder why some marketing tactics work for some businesses but not others? Maybe you heard about a business that paints their company website’s URL on the top of their delivery trucks and increased sales by 25%, yet when you try the same tactic, sa... more
     
  307. Procrastination Marketing -- It Actually Works! by Alexandria K. Brown
    I'm guessing that right now there are several marketing tasks you've been putting off. Perhaps it's revamping your website. Or sending out your first e-zine. Or getting listed in the search engines. Or putting together a media kit. So why haven't you done... more
     
  308. Just Because You Spend a Lot of Money Does Not Mean Your Marketing Will Work by Lance Winslow
    It is amazing the amount of dollars that companies spend on marketing campaigns and even more interesting how few of them really work well. Just because you are spending lots of money does not mean your marketing will automatically be successful. I can ce... more
     
  309. Variety in Marketing Pays Off by Lance Winslow
    Variety in your marketing mix will pay off every time and every smart marketing executive knows this. You cannot just advertised in one place and you need to consider promotional events and public relations as well. Many small businesses when they first s... more
     
  310. Do Not Over Budget Your Marketing Dollars by Lance Winslow
    Very often I see small business issues with over budgeting in their marketing dollar, as they believe the more they spend more money and customers automatically come in. However this is not necessarily the case. It is important of course to spend and com... more
     
  311. What is a Smart Marketing System? by Lance Winslow
    What is a Smart marketing system? Well, a Smart marketing system is not really a known term, but rather a term coined by someone who writes marketing books, does seminars and is a consultant in marketing. It makes sense to coin new phrases and new terms ... more
     
  312. Good Marketing Delivers an Effective Message to the Customer by Lance Winslow
    Is your marketing in your company affective? Does your marketing deliver the message to the customer that you want to deliver? Is the message that you send to your customer simple? Do you find multiple ways to deliver this message in its simple form to ... more
     
  313. Marketing Goals and Objectives by Lance Winslow
    Do you have a good marketing plan as part of your business plan for your small company? All large corporations and companies do or think they do. It seems rather odd that many small businesses do not be achieve the goals and objectives they wish to achi... more
     
  314. Marketing Dollar Commitment and Allocation of Resources is Essential to Winning by Lance Winslow
    So often, we see small business people who need to cut costs because they find that their businesses are in trouble. The first thing they do is cut marketing dollars and their commitment to allocate resources towards marketing. This can be a mistake an... more
     
  315. Practitioners of Smart Marketing by Lance Winslow
    What is Smart marketing? Every small-business person in the United States of America wants to be a practitioner of Smart marketing. However, some of them have not read the right books, such as; Smart Marketing. Some of them still do not understand what... more
     
  316. Those Who Do Not Worry About Incremental Changes in Marketing will Fail by Lance Winslow
    So many business consultants and unworthy chief business advisors often say; Do not worry about Incremental Changes. Instead they tell us to focus on; “Long Term Trends” and they believe this is the way to success.This is the stupidest thing I have ever h... more
     
  317. Marketing is Not Like Exercise; Get Results Now, Not Next Year by Lance Winslow
    Some marketing consultants who write books, make tapes, do seminars, get interviewed on the radio and tell other companies how to do it better, tell us that marketing is like exercise and you need to have a long-term plan and be patient. Well interesting ... more
     
  318. Marketing Consultants Tell Small Businesses to Be Patient by Lance Winslow
    So often marketing consultants who write books, articles, give seminars, sell tapes and consult businesses both large and small tell us to be patient saying; The Longer You Do it the Better it Works. Well let me tell you one thing about this; patience is ... more
     
  319. Diversity, Credibility and Marketing Presence Discussed by Lance Winslow
    Many smart marketing consultants believe that the more ways you choose to deliver your message to your target customers the more this will add credibility to your brand and or your company. I call this the “Power of Presence” approach to marketing. Your n... more
     
  320. Repetition and Exposure Are Keys to Success in Business Marketing by Lance Winslow
    Many marketing consultants and experts debate on the number of impressions in the consumer or customer's mind that it takes for your business marketing message to stick.These consultants, marketing book authors and experts also argue often over which mark... more
     
  321. More Effective Marketing with Call to Action Phrases by Jamie Estep
    When writing advertisement and sales copy, it is important at some point to direct your customer to the specific action that you desire them to take. An often made mistake is assuming that customers will automatically click on a link, call a phone number ... more
     
  322. Marketing Tips For Small Businesses by Sally Jones
    Listed below are some ideas or tips for marketing your small businesses. Advertising is expensive and these ideas are an inexpensive way to get your name out there.Although theses tips are for tea businesses, they can be adapted for most types of small b... more
     
  323. Top 10 Viral Marketing Mistakes by Dan Swanson
    1. Failing to understand how to make a marketing piece “viral”Often people create what they call a viral marketing piece when it is nothing more than a brochure and an advertisement. It is way too self serving. It has no possibility of creating buzz. Whil... more
     
  324. Hurricane Marketing by Lance Winslow
    Have you heard of Hurricane Marketing yet? Well, that is because I just made it up. But let me explain to you what it is. You see, some marketing consultants talk about; The Perfect Storm of marketing. What they are saying is that smart marketing is reall... more
     
  325. Dinosaur Marketing and New Paradigms by Lance Winslow
    Is your marketing going the way of the dinosaur asks one Marketing Consultant and Author of several marketing books and he brings up a really good point. Perhaps you are using all the old methods of marketing and textbook marketing techniques of days gone... more
     
  326. Good Marketing Brings Instant Results by Lance Winslow
    Many marketing consultants say that small business should not get frustrated, angry or irate when their marketing does not bring instant results to their companies. These marketing consultants generally believe that good marketing builds brands and that t... more
     
  327. Trader Joes Flies in the Face of Marketing Gurus by Lance Winslow
    Why is Trader Joes such a successful alternative super market? If you look at their marketing plan, you might say it blows chunks and is not very good at all? In fact if you read all the marketing books by so-called marketing experts or go to their semina... more
     
  328. Local Marketing – The Secret to Franchise Success by Walter Raleigh
    Too many franchise business owners focus on one aspect to the exclusion of all others, and that is in buying local ads as the only way to generate new business. It's not that you shouldn't buy local ads if you want to reach a local market, but before you... more
     
  329. What is Marketing All About? by Lance Winslow
    Many self-proclaimed nit whit marketing consultants who write marketing books, give speeches, sell tapes and pretend to be superstars of their field say things like; No Matter What Marketing Will Make Your Goals a Reality. They say that marketing is all a... more
     
  330. Warning: 'Casual Marketing' Leads to Business Casualties by Dean Mercado
    Let’s start out by defining exactly what ‘casual marketing’ is. In a nutshell, it’s trying a marketing tactic once, maybe twice, and when you don’t see immediate or expected results, you drop that marketing tactic and either try something else or worse y... more
     
  331. Build It and They Will Come; What about Marketing? by Lance Winslow
    Have you ever heard the saying; Build it and they will come? Sure you have and we all have, but is this a good marketing strategy? Well have you ever heard the saying; Location, location, location? Sure you have, but will that guarantee success?Interestin... more
     
  332. How to Improve Marketing in Your Company by Lance Winslow
    Many believe that in order to improve our marketing that we must completely consider how we wish to sell our products and services and train our customers how to do business with us. Well, some of that makes sense, yet you can sure spend a lot of money tr... more
     
  333. Creating New Marketing Ideas: How Do You Think Creatively About Your Business And Your Customers? by Adrian Pepper
    In the last week I have met two coaching clients who both have 3 years old businesses yet their approaches to business are like chalk and cheese.John enjoys a comfortable job, his company has a regular clientele and he makes steady money - not brilliant b... more
     
  334. What Interviewing Job Candidates Taught Me About Marketing by Debbie LaChusa
    I used to have the responsibility for interviewing and hiring employees when I was in marketing and advertising management jobs.Two questions I used to ask interviewees were:1) What strengths would you bring to this position?2) Tell me one of your weakn... more
     
  335. The Cat's Out of the Bag! Online Marketing = Unlimited Lead Potential for Skilled Contractors by Max Sheppard
    With the huge influx of home improvements in Canada within the last 15 years or so, contractors have more opportunity than ever to nab renovation and remodeling projects that require their area of expertise. This is especially true where online resources ... more
     
  336. Using Tactical and Relationship Marketing to Achieve Brand Loyalty by Chris Tse Hin Chiu
    Rewards Programs? What are they really selling? For those of you who are indecisive when it comes to travel incentives it’s best to understand what travel companies are selling. Like many companies of the travel industry the essence of success is relation... more
     
  337. How to Hire a Great Marketing Person by Cherie Burbach
    During one interview at a Milwaukee-area construction company, I was asked “What’s the deal with marketing people anyways? Why can’t they keep a job for more than a year?”Well they can, of course, keep jobs for lengthy periods of time, but the fact remai... more
     
  338. Marketing Tips for Medical Spa Success by Jeff Russell
    “As competition increases in the medical spa industry, it is important you continually grow your business and keep the customers you already have” says Jeff Russell, President of MedSpa Financing. Marketing is one of those often neglected items. Many time... more
     
  339. Mobile Oil Change Business Marketing Strategies and Employee Days by Lance Winslow
    If you own a mobile oil change business, well then it might make sense to change employee’s oil in their cars while they are at work. And if you do this it might make sense to find the places with the most employees to service while their cars are all in ... more
     
  340. Marketing Strategies Onsite Auto Service Businesses by Lance Winslow
    When considering marketing strategies for onsite auto service businesses it is so important not to box yourself in to one methodology or focus. A multiplicity approach is far greater and wiser. Let’s discuss some theory here, which perhaps you may not as ... more
     
  341. Ray Kroc and Ronald McDonald Land; Now That is Marketing Indeed by Lance Winslow
    The Late Great Ray Kroc was a driven man and he was a fierce competitor often going head to head with his competition and even building his units directly across the street from competitors when entering new markets. As things heated up in the fast-food w... more
     
  342. Marketing Your Business With White Papers by Rick Parrott
    There are many different ways to market your business. One of the most effective is to use White Papers.What is a white paper? A white paper is a story which educates your customer and shows how your product can solve their problems.To be effective a whit... more
     
  343. Marketing Your Business is Essential by Michele Graham
    Marketing your business is of high importance in increasing your customer base and product/service sales. There are many ways you can market your business and receive results. Keep in mind that the average return on your efforts is 1%-3% return for the co... more
     
  344. Marketing A Struggle? Here's 6 Tips by Debbie LaChusa
    Struggle is Optional.Sounds great doesn't it? Who doesn't want to believe that?Those who promote this mantra argue that we often make things harder for ourselves than they need to be.They believe that we actually create our own struggle. And, tha... more
     
  345. What Is Good Marketing? by Jo Ann Joy
    With their fancy brochure and clever dialogue, these people took some of the steps toward marketing. They also accomplished one of the goals of marketing if their brochure got the reader’s attention, but these people missed the marketing boat. Many “bab... more
     
  346. What Is A Marketing Initiative? by Khemal Dole
    Marketing is not as simple as many may lead you to believe. In order for your business to be effective, you need to understand what is involved in promoting what you are offering in terms of products and services. That is where a good marketing initiative... more
     
  347. Marketing Infoproducts: Package Your Brain! by Wendy Maynard
    As long as you are providing a service, there will always be a ceiling on how much you can earn that is based on the number of hours you can work in a week. Even if you hire an assistant and/or raise your rates, you are only raising the ceiling a little h... more
     
  348. Small Business Computer Consulting: Smart Marketing by Joshua Feinberg
    In small business computer consulting, it can be easy to get yourself into money trouble really fast. Conserve your precious capital by avoiding some of the common mistakes when marketing your small business computer consulting firm.Perform TestsWhenever ... more
     
  349. Local Marketing: 10 Easy Ways to Sell More to Your Neighbors by Jennifer McCay
    Have a business that's purely local in focus? Or simply want to beef up your client roster with more folks from your local area?Here are 10 simple solutions to your local marketing challenges ...1. Make sure that your website specifically targets your loc... more
     
  350. Small Business Marketing Is More Like Romance Than You Might Think: Make Them Fall in Love by Jennifer McCay
    People like to do business with people they trust. And more than that, they like to work with people that they like.The "courtship" phase of your relationship with your prospects is critical to your small business success. So are you giving your clients t... more
     
  351. The Future of Online Marketing by Rodney Brooks
    “The definition of insanity is continuing to do the same thing over and over, and expecting different results” - Albert EinsteinLet’s face it. The methods by which consumers are absorbing information – and the ways we perceive, retain and engage wit... more
     
  352. International Marketing by Jo Ann Joy
    Before you consider entering into the international market, do as much research as you can. It is a whole new world outside the U.S., and it is very easy to make a fatal mistake. The following are just some of the marketing areas that must be considered... more
     
  353. Jumpstart Your Marketing With The "Rule of 5" by Dean Mercado
    Let me ask you and be honest with yourself here, are you getting the results you want in your business? If you are great, this message will be helpful in getting you to the next level. If you’re not, don’t worry, it will certainly put you on the right p... more
     
  354. Sell Your Successes: 3 Techniques That Can Lower Your Marketing Costs & Energize Your Business by Dean Mercado
    I attended a seminar the other day at a local trade show and one thing that they mentioned almost in passing that inspired me was the critical concept of “selling your successes”.Hmmm… “Sell your successes” – What could that mean?Simply put, when you walk... more
     
  355. Marketing Training - Things to Look for in a Training Program by Kelly Smith
    One thing I have learned in network marketing is when you have training in one specific company you may be doomed when applying it to the next.Why is generic training in the marketing industry so important? Compensation plans are different, products and s... more
     
  356. Marketing Your Creative Business – 10 Simple Tactics by Neil Tortorella
    If you're like many creatives out there, at one point or another, you've probably thought something along these lines – "Gee, my work is a lot better than Joe Blow, Inc., yet it seems they're always packed up with projects and I'm dying over here."The tru... more
     
  357. The 3 Steps to Profitable Niche Marketing Strategy by Johannes Nefischer
    Niche marketing strategy is a widely used term - and no one really knows what to do with it and how to implement it.Some think that a niche marketing strategy is to focus on less competitive less searched keywords for search engine optimization. But less ... more
     
  358. How to Write Marketing Communications Plans by Verena Veneeva
    Marketing Communications are “all strategies, tactics, and activities involved in getting the desired marketing messages to intended target markets, regardless of the media used” (MarcommWise, 2006). Tony Yeshin (1999) defines marketing communications as ... more
     
  359. Martial Arts Marketing & Advertising by Lee Mainprize
    Are your referrals getting a little stale?A Referral Contest or Rewards can be a great way to kick start your referrals and create some excitement in your school.Sometimes students need an incentive to refer someone, we're all different and get excited by... more
     
  360. The Big Shift: PR to Marketing by Mary Ann Carolyn Dalangin-Tordecilla
    When we speak of immediate results in terms of acquiring traffic in sales, we are not talking about Public Relations. The term known for immediacy in the right outcome of sales is marketing. But, many PR professionals claim that they are a marketing tool,... more
     
  361. Marketing Your Company on a Small Budget by Lance Winslow
    So often I talk with small business people who are worried that they need more customers and do not quite understand how to market their companies to get the most bang for their buck. One very inexpensive thing you can do is to use flyers to promote your ... more
     
  362. Marketing Thru Referrals for Boat Cleaning Services by Lance Winslow
    Cleaning and detailing boats is a very good business especially for the nautical type person who would rather spend their time at the marina that just about any other place. But how does one go about getting customers and marketing their services. Better ... more
     
  363. Marketing On-site Car Wash Services to Business Customers by Lance Winslow
    If you own a mobile car washing or auto detailing company you know that some of your best clients will be corporate clients and you also know that when you are in the parking lot cleaning, washing or detailing cars that other employees will hire you. In f... more
     
  364. Marketing Deck Cleaning Services to Home Owners by Lance Winslow
    One great service business to be in is the deck cleaning and treating business. It pays well and there are lots of customers too. You can clean and treat decks, fences and even wood home exteriors. There are also Gazebos and other things to clean and trea... more
     
  365. Marketing Concrete Washing Services by Lance Winslow
    In the pressure washing or some prefer to call it the power washing industry contract cleaners know that the cleaning of concrete or Flat Work is some of the easiest to do. Additionally we know that most of the companies who will pay you to clean concrete... more
     
  366. Marketing Christmas Cards to Corporations by Lance Winslow
    Corporations and small businesses know that one way to keep and increase loyalty to their businesses and brands is to treat their customers and clientele like family. And well families often send out Holiday Cards to their friends and family.Businesses ha... more
     
  367. Marketing Auto Detailing Services Through Referrals by Lance Winslow
    If you are in the mobile car wash business or mobile automotive detailing sector you are well aware that your very best customers come from referrals. Phone book ads, flyers and people who simply see the signage on your rig are not usually the best custom... more
     
  368. Marketing a Service Club for Community PR by Lance Winslow
    Marketing for a Service Club such as the Rotary, Kiwanis, Knights of Columbus, Optimists, Elks, Lions Club or other networking club is similar to marketing for a small or medium sized business or even a franchising company in many ways and then in other w... more
     
  369. Marketing a Mobile Car Wash Business by Lance Winslow
    One of the most simple businesses you can start is a mobile car wash business. Of course starting a business is not so difficult an endeavor, especially one like this as it requires no real inventory and you can run a one-man operation with no labor and y... more
     
  370. Marketing Mobile Oil Changes to Corporate Employees by Lance Winslow
    The other day I was asked, by a gentlemen if my company would lend him a fully outfitted mobile oil change van. He in trade for this would in the Great State of Ohio help our company market to corporation employees of some of the largest companies there.H... more
     
  371. Marketing Franchise Sales on the Internet by Lance Winslow
    When marketing a franchise business to find buyers on the Internet one has to be extremely careful not to break any rules. In fact as easy as that sounds it is not as easy as you might think.For instance in some states you cannot use the words; Successful... more
     
  372. Marketing for Window Cleaning Companies by Lance Winslow
    There is no doubt whatsoever that about the easiest business to start for someone with little or no upfront capital is a window washing service. But have you ever considered once you start this business how you are going to go out and get customers? How a... more
     
  373. Marketing Car Lot Washing to Auto Dealerships by Lance Winslow
    For those who own pressure washing companies, mobile car wash businesses or are auto-detailing specialists you may wish to add onsite Car Dealership Washing to your market mix. It is a relatively simple business in that all you are doing is using de-ioniz... more
     
  374. Marketing an Auto Detailing Shop by Lance Winslow
    How do you market an auto detailing shop? Well a couple of years back I was giving a speech at a College to some business students who appeared to be considering going on to get an MBA and so I posed this exact question to them you see?I told them to writ... more
     
  375. Marketing an Aircraft Cleaning Business by Lance Winslow
    As I travel around the nation and stop in at small airports to check out the areas, I often see aircraft washing services, which indeed could use a few pointers in marketing their services to their prospective clientele. I started my first aircraft washin... more
     
  376. Marketing a Truck Wash Business by Lance Winslow
    Many excellent corporate marketers who are superstars in their own right will brain fart when given an unusual service to market. Let’s take marketing a truck wash business; How would you go about marketing the washing of trucks anyway? Well when we ask c... more
     
  377. The Marketing of Holidays in America by Lance Winslow
    You know if we were to have more holidays in America and market them better we would be doing ourselves a very big favor economically speaking. You see on many holidays Americans go out and spend money and get together and this adds culture and tightens b... more
     
  378. Marketing Fleet Washing Services to Corporations by Lance Winslow
    Most large corporations have fleets of vehicles to wash. They have corporate aviation departments with expensive jet aircraft and they have pool cars for transportation. If they are in or near the transportation or products business they may have fleets o... more
     
  379. How to Create a Dynamic Marketing Plan -- Part III: Diving Right In by Sandra Martini
    You’re finally ready! To recap Parts I and II of “How to Create a Dynamic Marketing Plan”, you’ve written your goals, broken them down into manageable pieces, and set your objectives, it’s now time to take action!1. Action steps.In order to accomplish y... more
     
  380. Marketing on Steroids; Hyper Spacing the Competition in the Service Business by Lance Winslow
    If you run a service company you know that when service is good that the referrals fly in faster than you can handle them and your challenge is to continually under sell and over deliver on customer expectations, but how can you continually increase the p... more
     
  381. Get Extraordinary Returns From Ordinary Marketing by Steve Gibson
    I recently re-read “The E Myth” by Michael Gerber.Like a lot of these “business guru” books, it has its fans and its detractors.I’m somewhere in the middle, I think it’s definitely worth a read, but I wouldn’t set my watch by it.For those who’ve never hea... more
     
  382. Marketing Your Business in California; Land of the Nuts, Fruits and Flakes by Lance Winslow
    You may have heard that California is the land of the nuts, fruits and flakes and no where is that more apparent than in San Francisco where big dummies with Utopian Liberal views attempt to tell everyone else what to do.The flakes are everywhere but pred... more
     
  383. Marketing and Issues with Lack of Dedication from Sales Force by Lance Winslow
    Have you noticed at your work the lack of dedication these days of your co-workers? It is hard for anyone to make up that much work. Indeed if you are dedicated worker, why you are so busy fixing all their lack of work that it is truly amazing the company... more
     
  384. Marketing Ideas For Small Businesses by Max Bellamy
    The resources of any given firm are usually limited. As such, no firm can normally afford to attack the entire market without any delimitation whatsoever. It would be better if the efforts are concentrated on the most productive and profitable segments of... more
     
  385. Abandoning Bad Marketing Campaigns by Lance Winslow
    When a business is engaged in a marketing campaign and it is obvious things are not going correct it is often better to stop the marketing campaign immediately rather than to continue and try to evaluate and fix the problem gone bad.Why you ask? Well simp... more
     
  386. How To Generate 200% to 600% More Profit With 'Fusion Marketing' by Tim Genster
    1fb6 You may have heard this called ‘Joint Venture’ Marketing. Or ‘Endorsement Marketing’. I’ve seen it called ‘The Greatest Marketing Secret in the World.’‘Fusion Marketing’ is simply the newest label. The important thing is, especially for a small to m... more
     
  387. The First "M" of Marketing - The Market for Professional Service Providers by David Rachford
    1f7b In the first of a three part series, I want to talk about the first of the "Three M's" of Marketing - they are:1. Market 2. Media 3. MessageWhen an professional service provider like a CPA or Attorney looks at a "Market" or "Niche" there is at fir... more
     
  388. M # 2 - the Second M in Marketing by David Rachford
    M # 2 - MediaBefore we go into media - I'd like to ask you to suspend your previous beliefs of "what works and what doesn't" as regards to Media.Let's survey what's available:Print - Newspapers, Magazines, Yellow PagesDirect Mail - Letters, brochures, Pos... more
     
  389. Marketing That Grabs - Uncover This Hot Secret by Siriol Jameson
    Boost your marketing with this secret. It is so effective, it reaches out and grabs your would-be buyer. It doesn’t matter what your product is. This secret works with everything.To make it even more valuable, practically nobody uses it. That is why it... more
     
  390. A Marketing Shortcut - Or Putting The Cart Before The Horse by Siriol Jameson
    Marketing is magic. Now, the magic in marketing is to get it all done before you even have a product. That was the advice I got when I first started out in business.The person who told it to me was an old friend of my family. He was a magician by profe... more
     
  391. How to Gain Confidence in Your Marketing by Jay Lipe
    When I started my marketing firm in 1994, I decided to send out a press release to the local media. Over the next two weeks, I wrote and rewrote this release until I was sure it would get picked up in the local papers. By this stage, my inner voice was ch... more
     
  392. Strategic Marketing For Medical Staffing Agencies by Roy Vera
    The Power Of LeveragingLet's talk about strategic marketing and how it relates to the medical staffing industry.How can a medical staffing agency create an environment to promote a strategic marketing effort from its staff to increase productivity and pro... more
     
  393. Marketing - A Handy Formula That Will Make You A Hero by Siriol Jameson
    Here is one marketing formula that will stand by you and make you a hero. It consists of only three parts:1) Say what you are going to tell them 2) Tell them 3) Go back over what you told themIf this seems simple, it is. It will save you hours of sla... more
     
  394. Small Business Marketing Secrets: Get Better Results with Better Headlines by Kevin Stirtz
    Every one of us is exposed to over 3,000 different messages every day. Each one of these is competing for a small slice of our attention.For your marketing to be effective, it needs to break through this clutter and grab people’s attention.Whether your ma... more
     
  395. Turn Marketing Research Into Lead Generation and Public Relations Gold by Jonathan Kranz
    Marketing research isn’t just a way to collect opinions, measure awareness or test positioning statements any more. Packaged correctly, your research itself can be your message. You can turn your results into media stories that attract favorable publicity... more
     
  396. Real Estate Marketing: Why Image Advertising on the Internet (or Anywhere Else) Stinks. by Jason Leister
    So what is "image advertising?"Have you ever seen a commercial on TV for a hotel chain where the commercial is nothing but a beach scene filled with sounds of crashing waves? That's what you see for the first 20 seconds. Then at the end, the name of... more
     
  397. Marketing is More than Advertising. Get better Results by Knowing the Difference by Kevin Stirtz
    Too many small business owners focus on advertising as the only way to generate new business. Before you buy any advertising, you should know what you're trying to accomplish. That goal comes from your overall marketing plan.Let's back up a moment. Start ... more
     
  398. Small Business Marketing Secrets: Your Guide to Getting More Word of Mouth Referrals by Kevin Stirtz
    When I work with business owners I always ask them where their customers come from. The number one response to my question is:"Most of our business comes from word of mouth."Call me a skeptic but I don't believe it.Over 90% of the people I work with tell ... more
     
  399. In Marketing and Advertising Sex Does Not Always Sell (Here's Why) by Kevin Stirtz
    Watch TV, read popular magazines, newspapers, even the radio and you might get the idea that using sex in advertising is a great way to sell products.It’s not.Sex in advertising only works well when the product or service being promoted is erotic or sexua... more
     
  400. Know the Difference Between Marketing and Selling by Kevin Stirtz
    As we think about how to improve our marketing it helps to define our activities so we use the right tool for the right job. (Use the wrong tools in the wrong way and you can wind up wasting a lot of time, energy and money.)With a lot of businesses, the ... more
     
  401. Small Business Marketing Secrets: When is the Best Time to Call? by Kevin Stirtz
    If you spend time calling on people, you know why this is something you need to think about. You can save a lot of time by calling on people when they're available and in a mood to talk rather than when they're busy.It's professional and polite to try to ... more
     
  402. The Magic of Marketing Momentum by Kathleen Poole
    A very surprising thing happens just about every time I sit down to work on my marketing plan, call a prospective client, mail a few thank-you notes to current clients, or take any other marketing-related action -- even if it’s just to conjure up some new... more
     
  403. Small Business Marketing Secrets: Low Cost Sign Strategy Produces Big Returns by Kevin Stirtz
    Often when we think of an effective marketing campaign we think of big companies or ad agencies with a lot of marketing firepower.But, that's not always the case.Recently, I got to see well designed and implemented marketing campaign that was tiny but ext... more
     
  404. Small Business Marketing Secrets: A Perfect Storm of Smart Marketing by Kevin Stirtz
    There is a restaurant in my town that exemplifies great marketing. In their first few months of business they have become an established dining destination in our market. They have become well-known and they have created a large and loyal customer base th... more
     
  405. The Fortune is in the Follow-up in Marketing by Kelly Smith
    One of the biggest mistakes marketers make is failure to follow up with potential prospects or customers. One reason could be that the importance of follow up is not usually taught in typical network training. They may tell their downline to follow up onc... more
     
  406. Small Business Marketing Secrets: Use Multiple Media for Best Results by Kevin Stirtz
    There is a commercial on our cable television that supposedly shows why TV ads are better than radio ads. The commercial ends with a pictures of an old fashioned radio and the word “mangia” which is Italian for eat.It's entertaining and clever.But does it... more
     
  407. Small Business Marketing Secrets: Educate Customers to Make More Sales by Kevin Stirtz
    We now live in an information-rich economy where consumers expect to be well informed before they make a buying decision.In the past, we could throw simple feature-based messages at people and they'd respond. Whether the messenger was mass media, direct m... more
     
  408. Small Business Marketing Secrets: Use Repetition and Impact for Big Results by Kevin Stirtz
    Many business owners I have worked with have tried running ads in direct mail pieces that come out monthly or quarterly (or something in between). Their hope is that the direct mail piece will drive them business because it reaches a large number of house... more
     
  409. Gold-Plated Marketing Lessons from the Apprentice by Kevin Stirtz
    No matter how you feel about reality shows or Donald Trump, there are some lessons we can learn from this show. Here are some you might find useful.Know Your MarketOne week the project was to design hi-tech clothing. One of the teams went directly to clot... more
     
  410. Small Business Marketing Secrets: The Most Important Rule for Better Marketing Results by Kevin Stirtz
    Once a week I spend a few hours cleaning our house. You'd be correct if you guessed it's not one of my favorite tasks but it does have some benefits. It burns a few calories, which is not a bad thing. And, it's actually somewhat relaxing. (Sometimes its n... more
     
  411. Super-Charge Your Sales and Marketing with this Powerful Secret by Kevin Stirtz
    When I was just out of college, I was lucky enough to have a mentor. He was a successful businessman. He had a lot of energy and a million things going on at any given moment.We’d meet a couple times a month to talk about different things. I enjoyed our m... more
     
  412. Small Business Marketing Secrets: A Cold Calling Refresher by Kevin Stirtz
    I once had a sales manager whose idea of giving us leads was to throw a phone book at us and say, "Start calling!"He didn't care whether the people we were calling had any interest in what we were selling. He just wanted us on the phone pitching the produ... more
     
  413. Small Business Marketing Secrets: How to Keep Your Customers for Life by Kevin Stirtz
    There's a cartoon that says a lot about the real role salespeople play.It shows a king in his castle, about to be overwhelmed by an enemy force (carrying bows and arrows). The king's assistant is tapping him on the shoulder to let him know a salesman is w... more
     
  414. Small Business Marketing Secrets: How to Get More Calls Returned by Kevin Stirtz
    Here’s some good advice on getting more phone calls returned.Many calls never get returned because the caller does not give a compelling reason for the other person to call back. They'll say something like, "call me back when you have the time".If I get a... more
     
  415. Small Business Marketing Secrets: Know When to Fold 'Em and When to Hold 'Em by Kevin Stirtz
    Part of being successful in business is to know when there's no deal.You need to know when to walk away from people whom you might think of as good prospects, because when you take a good honest look at them, you realize they'll probably never do business... more
     
  416. Small Business Marketing Secrets: Use Empathy and Patience to Win More Customers by Kevin Stirtz
    One of the toughest things about selling is learning to remember that the world does not revolve around us and our priorities. It's not hard to understand why though.If we believe in our company and what we sell, if we are passionate in how our product ... more
     
  417. Small Business Marketing Secrets: The Fortune is in the Follow Up by Kevin Stirtz
    One of the best ways to increase sales is to keep in touch with people. From calling on former customers to checking in on new leads, it's critical to stay in touch with people on a regular basis.One of the reasons for this is that it takes time to develo... more
     
  418. Offer Evidence of Success Throughout Your Marketing by Kevin P. Dervin
    Are you good at what you do? Sure you are, maybe even great at it. That's certainly one of the reasons you got into the business that you did. Unfortunately, that's not all there is to small business success.As a small business owner, I'm sure you underst... more
     
  419. Put A Little You In Your Marketing by Kevin P. Dervin
    One of the great advantages that small businesses have is that by their very nature they are more personal.What clients experience in working with a small business tends to be more genuine and authentic? Today's tip is pretty simple - Leverage that fact a... more
     
  420. What Can A Small Business Marketing Consultant Do To Help You Grow Your Business? by Lori Osterberg
    Think back to the time you started your business. Chances are it was because you enjoyed being in a particular industry – you had a passion about your product or service, and wanted to share it with the world. But did you ever stop and say to yourself, “I... more
     
  421. How to Create a Dynamic Marketing Plan - Part II: Breaking Down Your Goals by Sandra Martini
    Now that you’ve got a list of your goals for the upcoming year, take a good look at them. You are most likely feeling a combination of exhilaration and trepidation with a little overwhelming sensation mixed in for good measure.It’s okay, you’re not the f... more
     
  422. Small Business Marketing Secrets: Keep It Real for Best Results by Kevin Stirtz
    When I was in college, one of the many jobs I had was as a security person in a department store. We were the "spies" who lurked about waiting for the local "Louie Light Fingers" to snatch something so we could arrest them.One of the guys in our group, St... more
     
  423. Small Business Marketing Secrets: Focus Your Efforts for Better ROI by Kevin Stirtz
    The more you focus and concentrate your marketing, the greater impact your message has on your intended market.Remember, your goal is to deliver your message as many times to your target market as your budget will allow. You are buying exposure to a certa... more
     
  424. Free Online Games- Use Strategy Games To Develop Thinking by CD Mohatta
    Most of the management courses have strategy game playing as a subject. I am a marketer. My product price is say - x. my competitor introduces his/her product at price -y. what should I do with my price that will increase my share. Because whatever I do, ... more
     
  425. The Marketing Rule From World's Most Famous Author by Hans Bool
    Marketing is the art of informing people about products or services or even about companies, although in that case the activity is closer to branding. Writing articles is a marketing activity where you inform potential buyers about certain offerings. The... more
     
  426. Is Your Copy Making the Cut? Part II - Marketing Collateral by Roxanne Ravenel
    Business cards, brochures, data sheets and media kits are often your very first introduction to potential clients. What statement are you making for yourself? Do potential clients feel that your organization is competent and well-qualified when they rea... more
     
  427. Psychotherapy Private Practice Marketing: Choosing a Niche Market by William Morgan
    A niche market is a group of people with common characteristics, issues and concerns.For example, attorneys, couples dealing with infertility, parents of children with ADHD, children whose parents divorced and career women over 40 are all potential niches... more
     
  428. Marketing with Smart ROI by Stephen Rogers
    Is marketing one of the last bastions of unregulated expenditure within a business?There is growing pressure from the Boardroom and Executive Management Committee’s to bring marketing and communications expenditure to heal. However, this is more fundament... more
     
  429. How to Create a Dynamic Marketing Plan - Part I by Sandra Martini
    We all recognize the importance of having a business plan (even if we haven’t yet done one), but do you recognize the value of a good marketing plan? While most marketing plans take up a few pages of the standard business plan, I recommend you take the t... more
     
  430. Are You A Wimp? Why Being Bold Pays Off In Self Storage Marketing by Derek Naylor
    Are you making wimpy offers?In my last article, I discussed offers and their importance in life and self storage marketing. As a self-storage operator, you are making the offer to relieve locals of their cluttered home or yard. You offer a safe place to... more
     
  431. Why Marketing Professional Don't Use eCards Everyday? by CD Mohatta
    You are a marketing professional. If you were to answer few questions, will you be able to? Let me ask you. What is the birthday of your top ten buyers? What is the date of their wedding anniversary? How many children do they have and what are their birth... more
     
  432. Marketing Material for Mortgage Brokers by Jay Conners
    If you are a mortgage broker or loan officer looking for a good source of marketing materials, here are a few simple things to consider.I’m sure you are aware of the power that lies behind your business cards, but it bears repeating and here is a twist yo... more
     
  433. Marketing Designer Pet Products to a Luxury Client by Hedy Woodrow
    As our workforce continues to evolve, our marketing efforts will need to change with it. For the first time in history, we now employ four different groups of people that we must always keep in mind to maximize our business. There is the Silent Generat... more
     
  434. Don't Clone Your Book or Business Marketing by Judy Cullins
    Remember that the miracle of cloning sheep has its drawbacks. The main one--dying young.Don't let your business die young by following the herd. Instead, think of the natural ways you like to market.Here are some marketing ideas that make big promises, an... more
     
  435. Why Market Your Book or Business Online by Judy Cullins
    If you are like me, and love your business, you certainly want to grow it to be as successful as possible. Whatever product or service you offer, wouldn't you be willing to nurture it through the number one way to market—the internet? Especially if you re... more
     
  436. What is Your Definition of Marketing? by Beth Woodward
    What I have discovered through my experience of marketing is, it’s all in how we define it. We can think of marketing the way most of us do which puts us in the box of making cold calls, knocking on doors, going to numerous networking groups, sending out ... more
     
  437. 9 No Cost/Low Cost Marketing Tips & Techniques by Sandra Martini
    Do you need to get more clients? Are you trying to get your first client? Is your marketing budget equivalent to the cost of a Happy Meal? The following tips and techniques are not by any means hidden secrets, but they are some of the most ov... more
     
  438. An Introduction to Word of Mouth Marketing by Rita Lambros-Segur, M.H.
    Marketing is one of the most evolved fields today. Marketing deals with any market-oriented activity with the ultimate objective of increasing the sales and brand image of products or services marketed.Marketing as a field covers market research, selling,... more
     
  439. Word of Mouth Marketing by Rita Lambros-Segur, M.H.
    Word of mouth marketing, as we know, is the best marketing tool. Moreover, the word of mouth has its benefits. Word of mouth marketing is cost-efficient, convenient, prolific and effective. The art of successful and effective word of mouth marketing lies... more
     
  440. The Best Low-Cost Marketing Tool on the Planet by Allen Taylor
    If you want to keep your name in front of your customers on a regular basis without appearing as if you are shoving sales pitches down their throats, an electronic newsletter is the perfect tool for you. You can write and design an electronic newsletter a... more
     
  441. Marketing Ideas For Small Businesses by Steve Hill
    I have been running a small business for nearly ten years and have used various forms of marketing ideas to help promote my services and to attract new customers. In this article, I write about these marketing strategies which I hope will benefit the peop... more
     
  442. How Aggressive is Your Marketing? by Charlie Cook
    Cathy, a business writer, emailed me and said, "Boy, do I need to work on my Web site this year!" I gave her a couple of ways to improve her site and had her look at several websites that sell effectively on the Internet. Her response was a common one; sh... more
     
  443. Mortgage Marketing To Realtors: Get 10 Realtors in 30 Days by Hartley Pinn
    Mortgage marketing to realtors can be an easy and enjoyable process. Having a steady flow of referrals from real estate agents is a great way to insure the continued growth of your business.But how do you develop a network of quality, low maintenance rea... more
     
  444. Accelerate Sales Through Product Marketing by Andrew Rowe
    Many companies shortchange themselves when it comes to marketing their products by not developing a proper product marketing function within their companies. Product marketing is a critical element of a functional organization that positions and promotes... more
     
  445. The Value Of Marketing Assessments by Andrew Rowe
    What when was the last time that you took a hard look at the effectiveness of your marketing programs and decided whether or not you were really getting a good return on investments from these efforts. Lots of companies develop habits on how they spend t... more
     
  446. The Ebb and Flow of Network Marketing by Bruce Bailey
    “And so I say to you: ‘Ask, and you will receive; SEEK, and you will find; knock, and the door will be opened to you.’ “For everyone who asks will receive, and he who SEEKS will find, and the door will be opened to anyone who knocks.” - Luke 11: 9-10. [... more
     
  447. Network Marketing, The Business Model by Bruce Bailey
    Network marketing is a multi-billion dollar business. As a business model, it is taught in major universities around the world. The Wall Street Journal stated, “…between 50% and 65% of all goods and services sold in this millennium will be through network... more
     
  448. Marketing Versus The Stockmarket by Mark Flanighan
    There are many complicated strategies out there on the subject of marketing and advertising, covering demographics, different media types, seasonality and other ingredients of a successful formula. But most of us, who run a small or medium sized business,... more
     
  449. Marketing Without Advertising - Business Turnaround by Mike Dandridge
    Do what you do so well that they will want to see it again and bring their friends. -Walt DisneySHAKESPEARE was right. The world is a stage and if you’re in Customer Service, you are the one performing.So you think Customer Service is strictly busi... more
     
  450. Loan Officer Marketing: Easy Realtor Leads by Chad Weber
    How many times have you worked your fingers to the bone to get an appointment, met with the agent who promised to give you business, only to never hear from this individual again?Or maybe you do hear from this individual again, but he/she always has an ex... more
     
  451. Marketing Lies by Bruce Wiseman
    I keep reading articles on marketing that seem to be written by aliens.I don't mean to be arrogant here, but why is it that the advertising and marketing community permits this constant flow of misleading information to be passed around like some mind-ben... more
     
  452. Determine the Viability of Your Target Audience BEFORE You Begin Marketing by Fabienne Fredrickson
    You’ve heard a hundred times before how important it is to have a plan for who to market to, an ideal client profile or target audience. In my book, it’s one of the most crucial things to put in place for attracting clients like crazy, because if you don’... more
     
  453. Packaging Your Marketing by Kevin P. Dervin
    Why does a service-based business need to know about packaging? Because it just may be what's missing from your current marketing efforts.Packaging can help you add more perceived value, increase fees, and attract more business. It helps a small businesse... more
     
  454. 5 Marketing Moves for Business Success by David Newman
    Marketing has traditionally been broken down to a formula known as “the 5P’s” – the five factors that make up an organization’s marketing strategy. If these are done consistently, well, and for a long enough period of time, these 5 factors also become par... more
     
  455. Harness the Sales Power of Niche Marketing by Joel Sussman
    The key to attracting new customers to your business, whether online or off, lies in understanding a few simple things about how the brain works. Usually at an unconscious level, people are constantly scanning their environment to separate the relevant fr... more
     
  456. Marketing YOU by Leveraging the Power of Networking by Wendy Maynard
    Networking is, without a doubt, one of the best and most cost-effective marketing strategies to build long-term relationships with prospects and referrers. With remarkable networking, you also build a powerful sales force that will work tirelessly for you... more
     
  457. Professionals Take Note: Marketing Makes All The Difference! by Dr. Gary S. Goodman
    1f8a You’ve seen it happen countless times.Someone you know gets a big promotion at work, or scores a conspicuous success in the world, and you’re left shaking your head.“I can’t believe he’s making it!” you might be telling yourself, because you’re more... more
     
  458. Six Points for Effective Marketing Writing by Mark Buzan
    Whether it is for developing ad space, copy for your brochure or even a script for a radio spot, writing concisely takes pizazz and the right savvy. In fact, ignoring some of the basic rules of marketing prose can get you in trouble. Here are 6 tips... more
     
  459. Learn the Marketing Process and Work it! by Mark Buzan
    I recently came across an entrepreneur who was very interested in learning where publicity and marketing strategy fit into the end result of more sales. His question was very valid as many unintentionally confuse marketing and publicity with sales.So... more
     
  460. How To Boost Your Small Business Marketing Efforts With Cheap Business Cards by Scott Thompson
    1f72 Believe it or not, your small business marketing efforts can grow leaps and bounds with better use of your cheap business cards.Because they're so tiny, many business owners overlook the small business marketing opportunities that exist with busines... more
     
  461. Cut Through the Marketing Clutter by Ron Abbott
    Every experienced marketer knows that you can’t quickly give up on a prospect just because they did not respond to your first marketing communication. Prospects are very busy with their own personal challenges and other pressing needs and issues. Your m... more
     
  462. 3 Quick Tips to Boost Online Business by Kara Kelso
    There are so many ways to increase your business online. The following are just a few ideas for direct sales reps to get the most out of their time online.1. Create a Personal Site So much can be done with your own website, it's an absolute must for even... more
     
  463. 5 Affiliate Marketing Tips by Jinger Jarrett
    Marketing affiliate programs is no different from marketing products and services. The marketing techniques that you use are the same.The difference is that you are competing against other affiliate marketers, and you will need to differentiate yourself t... more
     
  464. The Power of a Marketing and Sales System by Kevin P. Dervin
    Where Do Most of Your Clients Come From?When I meet people for the first time and they understand that I'm a marketing consultant, I'm frequently asked, "Where do most of your clients come from?" Many times I believe the question is asked innocently enoug... more
     
  465. How to Write a Powerful Marketing Plan: An Organization's Roadmap to Visibility and Success by Jules Sowder
    When taking a road trip to a new destination, smart travelers invest preparation time to identify the best route, make note of rest stops, research hotels and restaurants that satisfy their needs and budgets, check weather conditions, and so on. You get ... more
     
  466. 4 Keys to Marketing Your Small Business by Jenn Givler
    Marketing your small business is easy. Really. It can be frustrating when it seems like your efforts aren’t paying off. By following these three strategies, you’ll be on your way to marketing success.1. Know your niche. Choosing a target market will help ... more
     
  467. Internet Marketing for Professional Organizers by Biana Babinsky
    It is very important to put a lot of thought into marketing your professional organizer business. Even if you are a great professional organizer you will not be able to get any clients if no one knows about you and your business. Marketing is the process ... more
     
  468. Marketing Specialized Drought Equipment to Carwashes; Case Study by Lance Winslow
    How does one go about marketing industry and regionally specific specialized environmental equipment? Well one savvy business student, Paula Chavis has developed a new innovation, which would recycle and reuse carwash wastewater and use it on the property... more
     
  469. Out Marketing the Competition in the Specialty Industrial Equipment Sector; Case Study by Lance Winslow
    What do you do when you have an innovation, which is somewhat unique in the specialty industrial equipment business, but there are already others with similar equipment out there, which are not capitalizing on your target niche? Well you simply out market... more
     
  470. Strategic Marketing Plan for Carwash Waste Water Recycle Equipment Sales; Case Study by Lance Winslow
    How does someone with a good sound innovation for specialty environmental equipment bring their device and system to market and sell it. Well lets take a look at just such an innovation and work thru the process of developing the beginning stages of a str... more
     
  471. Specialty Equipment Marketing and Traps Companies Run Into; Case Study by Lance Winslow
    In a recent business marketing project a new innovation was conceived by marketing student Paula Chavis. Her invention, is a filtration Reverse Osmosis system specially designed to recycle the waste wash water for use elsewhere in the carwash; for instanc... more
     
  472. Word Of Mouth The Most Powerful Marketing Tool by Kenneth Ajoku
    How many people are talking about you, your business, your products or your services?Word of mouth is one of the fastest means of promotion.Today I will show you how you can get your customers talking to their colleagues, friends and family about you and ... more
     
  473. IT Marketing: Measuring the Response by Joshua Feinberg
    A really important part of the whole IT marketing effort is tracking and measuring. In this article, you'll learn how it’s really important to track what the response is and ultimately you want to track how many of the responses converted into sales.At th... more
     
  474. Word of Mouth Marketing – Pass It On by Lauren Hobson
    Separately, things like testimonials, letters, community events, email, blogs, etc. can be effective promotional vehicles that help get the word out about your company’s products and services. But put these together in a plannable, trackable way and you’v... more
     
  475. How I Learned Marketing from Grandma (Based On True Events) by Eduardo Penn
    Sometimes in looking back I do wish that I could tell you I developed my marketing skills at some nice Ivy League school, but things just didn't turn out that way for me. Being self-studied in marketing and advertising is the only way I could explain my b... more
     
  476. IT Marketing: What's the Time Frame for Business Success? by Joshua Feinberg
    Success with your IT consulting business won't happen overnight. In this article, you'll learn when you can expect to start bringing in some good profits.IT Marketing: It's a Systematic ProcessOk, so you’ve joined the chamber, will be attending your first... more
     
  477. Press Releases: Mom-marketing Finesse by Jan Verhoeff
    “Welcome to Mom-preneur Colorado!” Says the sign out front. Moms from everywhere gather in the great state of Colorado for – you guessed it – a seminar for moms who run their own businesses. From selling candles to selling Avon, coaching high end professi... more
     
  478. Communicating Trust to Online Customers - Web Usability Part 1 by Ken Moss
    What is Trust?Online trust is similar to a contract between a retailer and a customer. Trust is an expectation that grows as customers interact with your brand. Those interactions span a range of touch points including print and broadcast advertisements, ... more
     
  479. Marketing Your Wholesale Distribution Business by Donny Lowy
    If you have started a wholesale distribution business already, or are planning on starting one, your most important question is the following.How do I market my wholesale distribution business?You can have the best prices, the highest quality, and the mos... more
     
  480. IT Marketing: Successful Seminars by Joshua Feinberg
    An important part of your IT marketing is seminars. In this article you’ll learn how to get the most of the seminars you hold.IT Marketing: Registration is Very ImportantMost seminars that you offer should be free, but to make these IT marketing events su... more
     
  481. IT Marketing: Using Speaking Engagements by Joshua Feinberg
    Speaking at business organizations is another great form of IT marketing. In this article, you'll learn how speaking can help you connect with your potential customers.Speak at Other Groups' MeetingsThe great part of speaking at other people's meeting is ... more
     
  482. Marketing Strategies - One Thing You Can Do Tomorrow for Free and Feel the Results Immediately! by Dianne Perrett
    I’ve had some very interesting meetings over the last couple of weeks with organisations that, on the surface, seem to have it all together. They are well branded names, they seem to have the right people in the right seats on the bus, they pay well, they... more
     
  483. Marketing - It's Not a Department! by Dianne Perrett
    Why is it that most companies really only think about marketing when their backs are against the wall? Driven by declining sales or slow growth, changing patterns in their (or their customer’s) buying behaviours and /or increasing competition, suddenly th... more
     
  484. 8 Dynamic Marketing Tips by Bob Leduc
    Here are 8 dynamic marketing tips to help you increase your sales and profits fast.1. Don't Just Sell BenefitsDon't just tell prospects what they gain when they buy your product or service. Tell them what they lose if they do not buy it. Most people fear ... more
     
  485. How to Avoid Being Ripped Off By Fake Marketing Gurus by Adam Urbanski
    A marketing rip-off that makes me sick! If you are interested in learning how to better promote your business, there are hundreds of "gurus" out there ready and eager to RIP YOU OFF! These "con artists" are savvy, slick, and highly ski... more
     
  486. Marketing 101: Give Clients What They Want by Kevin P. Dervin
    Are your giving your clients what they want? Do you know what your clients want from a business like yours more than anything else in the world? If you knew the answer to this question would you market your small business differently?Most small businesses... more
     
  487. Voluntary Constraint Marketing by Ron McCluskey
    Been shopping for a car lately? Did you buy one? If so, how do you know you got the best model and the best deal?Shopping has become increasingly complex. With the advent of online opportunities, that complexity has multiplied many times over.And if you a... more
     
  488. IT Marketing Sales Copy That Delivers by Joshua Feinberg
    IT marketing requires effective copywriting in order to get your prospects to the next step. In this article, you'll learn some tips on how to maximize the impact of your IT marketing materials.Long sales copy is fine if you're writing a letter as long as... more
     
  489. Insider Secrets to Marketing Your Yoga Teaching Service, Part 4 by Paul Jerard
    1fb9 “The Internet is not everything” – when it comes to marketing your Yoga business. You cannot achieve 100% marketing penetration by using Email marketing and having a top-ranked site on every possible search engine. What do I mean?When it comes to ... more
     
  490. Marketing Doesn't Have To Hurt by Robin Harris
    Marketing, that is the one thing that stands between many gifted people and entrepreneurial success. The question we will explore is why and what can be done about it. So let’s start with a simple question that sets the stage for this discussion – if you ... more
     
  491. Knowledge Sharing the Key to Marketing Innovation by Stephen Pierce
    Creating and managing innovation can be one of the most complex challenges facing organizations large and small today. Part of innovations management includes "marketing innovation management."Marketing innovation is the process of developing, creating a... more
     
  492. 5 Basic Questions for an Effective Marketing Plan by Inter Val
    You cannot make an important amount of money just moving fingers. You cannot built a profitable business without working many nights.You need hard work, good luck and inspiration, but the truth is you cannot achieve good results without having a plan, bec... more
     
  493. Top Marketing Concepts to Make Money Online – Part 1 by Frederic Madore
    The following concepts are extremely important to understand if you expect to make money online. Those Basic concepts should become the first step you take each and every time you implement a new home business idea.You should also realize that those conce... more
     
  494. Marketing - How and When? by John Sheridan
    There are many different marketing methods and ideas available to grow a business, and every business owner has their own tried, tested and preferred strategy. Marketing is one of the key ingredients for business success and comes in all shapes, sizes and... more
     
  495. Never Stop Marketing by David Gass
    Sales are king. Too often as small business owners we find ourselves managing the operations and finances of the company while paying little attention to the sales and marketing. Sales and marketing is what keeps our businesses growing and should never ... more
     
  496. Attraction Marketing: Put Your Marketing on Auto-Pilot by Debbie LaChusa
    Years ago when I was looking to add new clients to my consulting practice, I had to proactively go out and seek them.The marketing strategies I used included networking and speaking engagements, along with keeping in touch with my contact list of ... more
     
  497. Idea Marketing by Karen Lavender
    Though it is not the only thing, idea marketing is one of the most important things that govern the success of any business (be it a small home based business or a big business). Of course, the quality of your products/services will be the main thing driv... more
     
  498. Successful Women Restaurant Owners And Managers Are Using Unconventional Marketing Techniques by Jerry Minchey
    Many women restaurant owners and managers have learned how to drive a starving crowd to their restaurants on a shoe string budget.On the other hand, many men restaurant owners and managers seem more likely to stick with the status quo and many keep using ... more
     
  499. IT Marketing: Multi-tasking is Key by Joshua Feinberg
    When you do a direct mail campaign, it is very important that you know exactly who you're trying to reach and that you come up with some kind of targeted message.If you are just getting started, you may feel overwhelmed when you realize that there are up ... more
     
  500. IT Marketing: The Multi-Pronged Marketing Approach by Joshua Feinberg
    Approach your IT marketing and advertising with a multi-pronged approach. Think about your retirement account or your investment portfolio. Would you really want to put all of your money into one stock? You probably wouldn't have wanted it to be Anderso... more
     
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